Modern Stoa
  • Home
  • About Us
  • Blog
    • Podcast Launch
    • Podcast Monetization
  • Clients
    • Aubrey Marcus
    • AwakenWithJP- YT Channel
    • Binge-Watchers
    • Entrepreneurs on Fire
    • Fat-Burning Man
    • Fundamental Health
    • JP Reacts- YT Channel
    • Kyle Kingsbury
    • Modern Wisdom
    • Wise Traditions
  • Work With Us
    • Apply Here- Podcaster
    • Apply Here- Brand
    • Launch Consultation
Select Page

The Benefits of Dynamic Ad Insertion for Podcasters and Advertisers

by David | Sep 13, 2023 | blog, Podcast Monetization

Dynamic ad insertion (DAI) is a technology that allows podcast publishers to insert ads into their episodes in real-time. This means that the ads that listeners hear can be different depending on their location, listening device, and other factors. There are many...

Podcast Ads vs. Radio Ads, Why Podcast Ads Are King

by David | Sep 12, 2023 | blog, Podcast Monetization

Last week, we delved into the comparison between audio and video advertising, uncovering what makes audio a powerful tool for brand recall. This week, we’re taking our exploration of the audio landscape a step further, zeroing in on the competition within the...

Audio vs. Video: Why Podcast Advertising Leads to Better Brand Recall Than Television

by David | Sep 7, 2023 | blog, Podcast Monetization

In the ever-evolving world of advertising, brands are continually seeking the most effective channels to connect with their audience. Two prominent mediums in this landscape are audio advertising, such as podcasts, and video advertising, such as television. But which...

Q2 2023: Top Performing Podcast Genres for Advertising

by David | Aug 31, 2023 | blog, Podcast Monetization

Welcome to our quarterly review, where we delve into the data and insights from the past three months to identify the top-performing podcast genres for advertising. Understanding these trends can provide valuable insights for advertisers, helping shape successful...

Navigating FTC Guidelines for Podcast Advertising: A Handy Guide

by David | Aug 24, 2023 | blog, Podcast Monetization

Understanding and adhering to the Federal Trade Commission (FTC) guidelines is a crucial responsibility for all podcast advertisers. The FTC’s mission is to protect consumers, ensure truth in advertising, and promote fair competition, which includes overseeing...
« Older Entries

Recent Posts

  • The Benefits of Dynamic Ad Insertion for Podcasters and Advertisers
  • Podcast Ads vs. Radio Ads, Why Podcast Ads Are King
  • Audio vs. Video: Why Podcast Advertising Leads to Better Brand Recall Than Television
  • Q2 2023: Top Performing Podcast Genres for Advertising
  • Navigating FTC Guidelines for Podcast Advertising: A Handy Guide

Recent Comments

    © Copyright 2020  | Website Built by Darren Peel | All Rights Reserved
    • Home
    • About Us
    • Blog
      • Podcast Launch
      • Podcast Monetization
    • Clients
      • Aubrey Marcus
      • AwakenWithJP- YT Channel
      • Binge-Watchers
      • Entrepreneurs on Fire
      • Fat-Burning Man
      • Fundamental Health
      • JP Reacts- YT Channel
      • Kyle Kingsbury
      • Modern Wisdom
      • Wise Traditions
    • Work With Us
      • Apply Here- Podcaster
      • Apply Here- Brand
      • Launch Consultation