by David | Apr 25, 2024 | blog, Podcast Monetization
In the fast-evolving landscape of digital advertising, 2023 marked a significant milestone in the UK as digital ad spend grew by 11% to reach £29.6 billion, outpacing the GDP growth, which stood at a mere 0.1%. This surge in digital advertising is spearheaded by...
by David | Apr 18, 2024 | blog, Podcast Monetization
In an increasingly cluttered advertising landscape, the quest for capturing consumer attention is more competitive than ever. A recent study by Sounds Profitable, titled “The Ad Bargain: Attracting Consumer Attention in a Sea of Ads,” in collaboration with...
by David | Apr 11, 2024 | blog, Podcast Monetization
Advertisers are constantly seeking innovative platforms to engage with their target audience. Through this quest, podcasts have emerged as a strong medium for advertising, captivating audiences and yielding impressive results for marketers. Unlike traditional forms of...
by David | Mar 19, 2024 | blog, Podcast Monetization
Delving into the landscape of podcast consumption in 2024, it’s evident that this medium continues to gain momentum, with a growing audience base and evolving trends reshaping the podcasting sphere. The Age Spectrum: One of the most intriguing aspects of podcast...
by David | Mar 12, 2024 | blog, Podcast Monetization
The advertising industry stands as a testament to innovation and adaptability. With the digital era ushering in new avenues for reaching audiences, one particular medium has been making waves – podcast advertising. This dynamic form of marketing has quickly risen to...
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