by David | Sep 13, 2023 | blog, Podcast Monetization
Dynamic ad insertion (DAI) is a technology that allows podcast publishers to insert ads into their episodes in real-time. This means that the ads that listeners hear can be different depending on their location, listening device, and other factors. There are many...
by David | Sep 12, 2023 | blog, Podcast Monetization
Last week, we delved into the comparison between audio and video advertising, uncovering what makes audio a powerful tool for brand recall. This week, we’re taking our exploration of the audio landscape a step further, zeroing in on the competition within the...
by David | Sep 7, 2023 | blog, Podcast Monetization
In the ever-evolving world of advertising, brands are continually seeking the most effective channels to connect with their audience. Two prominent mediums in this landscape are audio advertising, such as podcasts, and video advertising, such as television. But which...
by David | Aug 31, 2023 | blog, Podcast Monetization
Welcome to our quarterly review, where we delve into the data and insights from the past three months to identify the top-performing podcast genres for advertising. Understanding these trends can provide valuable insights for advertisers, helping shape successful...
by David | Aug 24, 2023 | blog, Podcast Monetization
Understanding and adhering to the Federal Trade Commission (FTC) guidelines is a crucial responsibility for all podcast advertisers. The FTC’s mission is to protect consumers, ensure truth in advertising, and promote fair competition, which includes overseeing...
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