How Technology is Lowering the Barrier of Entry

Starting a podcast once required specialized equipment, recording space, editing knowledge, and a distribution plan. Those needs have not disappeared, but new podcast production technology has made each one easier to manage. A creator can now record, edit, publish,...

AI Clipping: How Good Is It Really?

AI clipping promises to turn a full podcast episode into a stack of social videos in minutes. That is a valuable pitch for podcasters who know they should publish more short-form content but do not have time to comb through every conversation. The tools are getting...
The Power of Marketing on YouTube: Watch Time

The Power of Marketing on YouTube: Watch Time

Views can show how many people started a video, but they do not reveal how much attention the content actually earned. Watch time gives podcast creators a deeper look at audience behavior by measuring the total amount of time viewers spend with their videos. For...