Podcasting is set to make waves at this year’s SXSW, with an exciting lineup of panels, meetups, and after-parties bringing together the best minds in the industry. Whether you're a seasoned podcaster, an aspiring creator, or an enthusiastic listener, there’s plenty...
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Understanding Branded Podcast Success: Performance and Metrics
Branded podcasts continue to carve out a strong niche in the digital content landscape, offering companies an opportunity to build deeper connections with their audiences. A recent industry report highlights the effectiveness of these podcasts, particularly in...
Mapping Podcast Tastes Across the U.S.: How Regional Preferences Shape What We Listen To
As podcasting continues to cement itself as a dominant form of entertainment and information, the question of how location influences listening habits is more relevant than ever. Recent data gathered from thousands of podcast listeners across the United States offers...
Targeting the Wide with the Niche: The Overlooked Goldmine in Podcast Advertising
Podcasting continues to be one of the most dynamic and rapidly evolving spaces in digital media. While advertisers often flock to the biggest names in the industry, there's an underappreciated opportunity waiting in the world of niche podcasts. According to Sabrina...
The Modern Workday: How Americans Balance Phone Use and Podcasts
A recent survey conducted by RSS.com sheds light on how Americans are using their phones during work hours, revealing some intriguing insights about modern work-life habits. The study, which analyzed responses from over 3,400 adults throughout December 2024, found...
Analyzing Podcast Strategies in the 2024 Election
As political campaigns increasingly embrace digital media, podcasting played a critical role in shaping narratives during the 2024 U.S. presidential race. A closer examination of how candidates leveraged this platform reveals stark contrasts in approach and audience...
The Future of Shortform Video: What Creators Need to Know
The world of shortform video is in flux. TikTok, the platform that has dominated the space, faces potential bans in the United States, leaving creators and audiences questioning what’s next. While the Supreme Court deliberates on the fate of TikTok, creators are...
The Dynamic Appeal of Business Podcast Audiences and Advertising Challenges
The podcasting landscape continues to evolve, and a new report from Sounds Profitable and American Public Media is poised to shed light on a crucial demographic: the business podcast listener. This upcoming report, part of the Sounds Profitable Educational Series,...
The Tug of War Between Video and Audio in 2025
The podcasting landscape has undergone a seismic shift over the past few years. While podcasts were once synonymous with audio storytelling, 2025 paints a different picture: video has emerged as a dominant force, reshaping how creators, platforms, and audiences...
Is 2025 the Year You Finally Launch Your Podcast?
Podcasting is more than just a trend—it’s a powerful way to connect with audiences, build trust, and share your expertise. As we step into 2025, the podcasting landscape continues to grow, offering opportunities for businesses and individuals alike. But is it the...
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