Designed by Freepik In today’s hyper-targeted digital ad ecosystem, it’s easy to overlook glaring gaps in audience reach—especially when surface-level metrics seem strong. But a closer look at cross-media brand recall data reveals a hidden imbalance in age...

One of the most compelling insights from recent podcast advertising research is what’s being called the “female factor”—and it’s something that savvy marketers can no longer afford to ignore. While it’s impressive that podcasting achieves almost perfect gender parity...

Designed by Freepik It may not be the first device that comes to mind when you think of podcasting, but smart TVs are quietly carving out a space in the podcast consumption landscape. According to Tom Webster in "The Smart TV Factor: What Growing Connected TV...

Designed by Freepik The podcasting world is growing fast. More Americans are tuning in every month, and ad-supported shows are becoming a regular part of how we consume content. In fact, recent trends show podcasts now rival — and in some cases even outperform — major...

Designed by Freepik Spotify has once again positioned itself at the forefront of digital audio innovation. During its Advance event held this Thursday—an upfront-style presentation aimed at advertisers and partners—the streaming giant unveiled two major tools designed...

Designed by Freepik As digital media continues to evolve at breakneck speed, one of the most familiar formats—podcasting—is facing an identity crisis. This week, that question took center stage at Evolutions by Podcast Movement in Chicago, where Oxford Road CEO Dan...

In today’s fast-paced digital world, brands are constantly looking for new ways to reach and engage consumers. One of the most effective yet often overlooked channels? Podcasts. And within this growing industry, a particular group of listeners stands out: the Super...

A recent analysis of podcast advertising trends reveals that smaller, niche podcasts may provide better engagement per ad impression than their larger counterparts. The study, conducted over the past year, examined thousands of podcast campaigns, hundreds of...

Podcasting is set to make waves at this year’s SXSW, with an exciting lineup of panels, meetups, and after-parties bringing together the best minds in the industry. Whether you're a seasoned podcaster, an aspiring creator, or an enthusiastic listener, there’s plenty...

Branded podcasts continue to carve out a strong niche in the digital content landscape, offering companies an opportunity to build deeper connections with their audiences. A recent industry report highlights the effectiveness of these podcasts, particularly in...