Deciding which forms of advertising are best for a company often brings up questions about cost, conversion, reach and many other factors. Regardless of which form of advertising though, reflecting on the effectiveness of an ad campaign is crucial in determining how...

Magellan AI’s 2022 Podcast Benchmark Report is live with current Q4 information. The study conducted by Magellan AI — podcast advertising analytics contains valuable information and loads of statistics from the most recent podcast advertising data. Their description...

Graphic provided by Podcasting Demographics 2022 Statistics - Marketing Audience Guide (improvepodcast.com). Data-driven content marketing is a type of marketing strategy that relies on data analytics to inform decisions. It helps marketers to identify and target...

The health and wellness sector has been a major driver of innovation and has created countless new opportunities for businesses, including those in the podcast industry. The rise of the health and wellness industry has led to an increased interest in podcasts that...

They say the best things in life are free… And they are! For businesses and podcasters this adage is especially important. Since the invention of the internet so much has changed in the global economy, and will not cease to do so. One of the most valuable tools the...

The rapid expansion of the podcast industry is bringing in massive numbers. Podcasters, media companies,advertisers and tech people are profiting from the massive growth, but competition grows. There’s almost always room for another podcast because of the broad nature...

Impaulsive Impaulsive is a globally top-ranking podcast hosted by Logan Paul, Mike Majlak and George Janko. From social media personalities to stars, the trio has become well known in the podcast world. With a variety of guests and topics covered, Impulsive has become...

The Aubrey Marcus Podcast The Aubrey Marcus Podcast explores mindset, psychedelics, physical and mental health, spirituality, entrepreneurship, and relationships through a holistic health approach. There are over 400 episodes on Apple podcasts, with over 50 million...

As the podcasting realm continues to expand, the market is being flooded with tons of information. There is no shortage of opportunity to monetize on podcasts, but with that abundance of opportunity and information comes confusion. Fear not though, as today I will be...