What is CPM? CPM stands for Cost Per Mille, with "mille" representing one thousand impressions. In essence, CPM is a metric that measures the cost of a thousand impressions or views for a particular advertisement. It is commonly used in the advertising industry to...

With every technological update, there can be unintended consequences. In the case of iOS 17, Apple's latest operating system, many podcasters have noticed a decline in their download numbers. In this blog, we'll explore how iOS 17 may impact podcasters and what steps...

1. Targeted Reach: Podcasts cover a vast array of topics and niches, allowing advertisers to precisely target their ideal audience. Whether you're promoting fitness products, tech solutions, or lifestyle services, there's a podcast audience eager to hear your message....

In an age where advertising bombards us from all angles, podcast advertising stands out as a unique and effective way for brands to connect with their audience. Podcasts have become more than just a medium for sharing stories and knowledge; they have become a valuable...

In the dynamic world of podcast advertising, where trends come and go, one strategy has proven to stand the test of time: evergreen ads. Unlike seasonal or time-sensitive promotions, evergreen ads retain their relevance and effectiveness over the long term. But what...

Podcast advertising is a great way to reach a targeted audience and promote your brand or products. Podcasts are popular among all demographics, but they are especially popular among millennials and Gen Z. This makes them an ideal platform for businesses that want to...

Dynamic ad insertion (DAI) is a technology that allows podcast publishers to insert ads into their episodes in real-time. This means that the ads that listeners hear can be different depending on their location, listening device, and other factors. There are many...

Last week, we delved into the comparison between audio and video advertising, uncovering what makes audio a powerful tool for brand recall. This week, we're taking our exploration of the audio landscape a step further, zeroing in on the competition within the audio...

In the ever-evolving world of advertising, brands are continually seeking the most effective channels to connect with their audience. Two prominent mediums in this landscape are audio advertising, such as podcasts, and video advertising, such as television. But which...

Welcome to our quarterly review, where we delve into the data and insights from the past three months to identify the top-performing podcast genres for advertising. Understanding these trends can provide valuable insights for advertisers, helping shape successful...