Bringing a guest onto your live stream can boost credibility, introduce new perspectives, and attract fresh viewers. But to get the most out of a guest feature, preparation and promotion are key. A smooth experience not only benefits the guest, it builds trust with your audience and makes the conversation feel seamless. Here’s how to plan and promote a guest appearance that delivers on both content and reach.
Onboard Your Guest Before You Go Live
A great live stream starts with good communication. Send your guest a quick briefing in advance. This can include the stream date and time, the general topic or flow of discussion, and any technical requirements. Let them know how long the stream will last and whether you’ll be taking live questions from the audience.
If your guest is new to live streaming, give them a few simple tips, like using headphones to avoid echo or choosing a quiet, well-lit space. A short prep call or email goes a long way in helping them feel ready.
Test the Tech Ahead of Time
Even experienced guests can run into last-minute technical problems. Set up a brief test session before the actual stream day to check their internet connection, mic quality, and camera setup. Use the same platform you’ll be streaming on so they know how to navigate it.
This is also your chance to confirm screen-sharing tools, timing cues, or any interactive features you plan to use. Testing early helps avoid awkward surprises and keeps the live show running smoothly.
Promote the Appearance Together
Promotion works best when it’s a two-way effort. Provide your guest with graphics, episode teasers, or pre-written captions they can use on social media. Tag them in your posts and encourage cross-promotion to reach both your audience and theirs.
Mention the guest during your stream countdown, in the description, and in follow-up clips or newsletters. Let your viewers know why this guest matters and what value they bring to the conversation.
Final Thoughts
Guest features are an opportunity to expand your audience, strengthen your content, and build collaborative relationships in your space. When you prepare with care and promote with intention, your live streams become more than just broadcasts, they become moments of shared value and connection.
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