The health and wellness sector has been a major driver of innovation and has created countless new opportunities for businesses, including those in the podcast industry. The rise of the health and wellness industry has led to an increased interest in podcasts that focus on topics related to health and wellness, with listeners eager to learn more about ways to optimize their health and well-being. This has opened up an entirely new field of advertising opportunities for podcast producers.
Podcasts have become an increasingly popular medium for advertisers in the health and wellness sector. The health and wellness sector of the podcast industry opens up advertising opportunities by providing a platform for brands to target and engage with consumers. Podcasting allows brands to reach potential customers and create content that resonates with listeners.
Wellnesscreatives.com finds that 81% of millennials exercise or at least want to, which comprises a significant portion of all podcast listeners (Fitness Industry Statistics 2023 [Growth, Trends & Online Stats] (wellnesscreatives.com). This is not the only demographic with significant interest though. In growing cities and suburban areas, gyms and related businesses are popping up on every corner. Recent trends show holistic health podcasts becoming hot, and fitness as a genre continues to grow.
Fundamental Health is a great example.
Fundamental Health is a podcast created by physician Paul Saladino. Saladino’s practice led him to the conclusion that modern medicine generally is not helping people live to their fullest potential, so he is using the medium of podcasts to tell people about his discoveries. Through his research into chronic disease and lifestyle decisions he speaks with doctors and professionals to bring his listeners knowledge. He even has an episode called “how to lose weight.”
Now imagine how people listening to that podcast feel while listening. Maybe they have been struggling with their weight loss journey, but now have a great basis of knowledge to expand on. Podcasting helps this process, and creates an opportunity for health and fitness brands to participate in industry growth.
Additionally, in the health and wellness industry, brands have the ability to create engaging content that educates and informs listeners about topics related to health and wellness, while also connecting with potential customers. This could be anything from health tips and advice to product reviews and demonstrations. Ultimately, by targeting potential customers through podcasting, brands can create meaningful relationships with listeners.