iOS 17 and the Unintended Consequences for Podcasters: Declining Downloads

by | Dec 14, 2023 | blog, Podcast Monetization

With every technological update, there can be unintended consequences. In the case of iOS 17, Apple’s latest operating system, many podcasters have noticed a decline in their download numbers. In this blog, we’ll explore how iOS 17 may impact podcasters and what steps they can take to adapt to these changes.

Understanding the Impact

iOS 17, like any major update, comes with various changes and enhancements. While these updates are often intended to improve the user experience, they can have unexpected consequences for content creators. In the context of podcasting, several key changes in iOS 17 have raised concerns among podcasters.

Podcast App: One of the most significant changes is the redesigned Podcasts app. Apple revamped its podcast interface to provide a more streamlined and user-friendly experience. However, this change has led to challenges for podcasters who rely on Apple as a primary distribution platform. The new design may make it less intuitive for users to discover and access their favorite podcasts.

Subscriber Notifications: iOS 17 introduced the option for users to receive notifications when new episodes of their subscribed podcasts are released. While this feature can help retain and engage existing subscribers, it may also reduce the need for users to download episodes manually. As a result, podcasters may see a decrease in their download numbers.

Privacy Enhancements: Apple has prioritized user privacy, and iOS 17 continues this trend with more robust privacy features. While this is undoubtedly a positive change, it can hinder podcasters’ ability to collect valuable listener data, making it challenging to understand their audience and tailor content accordingly.

Adapting to the Changes

Podcasters facing a drop in downloads due to iOS 17 need to adapt to the evolving landscape. 

Here are some strategies to consider:

  • Diversify Your Distribution: Relying solely on Apple Podcasts is risky. Consider distributing your podcast on other platforms, such as Spotify and Google Podcasts. Expanding your reach across multiple platforms can help mitigate the impact of iOS 17 on your downloads.
  • Engage with Your Audience: Since the new notifications feature on iOS 17 can help retain existing subscribers, focus on engaging with your audience. Encourage listeners to interact with your podcast by leaving reviews, sharing episodes, and participating in discussions on social media.

By diversifying distribution channels, engaging with your audience, and staying on top of content strategies, podcasters can continue to thrive in the ever-changing world of podcasting, despite the challenges posed by iOS 17. Remember, the key to podcasting success is not just staying relevant but also being resilient in the face of change.

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