Are podcasting advertising agencies worth it?
If you are looking for a short answer; in most cases, yes. There are a variety of factors that go into deciding whether podcast advertisements are worth it for a company, and if an agency will increase ROI. Podcast advertisements have been proven as one of the most highly recalled forms of multimedia advertising. This is promising for podcasters and brands alike. Podcast advertising agencies are becoming a crucial aspect to the success of both parties in such a rapidly growing and competing industry.
According to https://peertopeermarketing.co/, “ A podcast advertising agency is an agency that helps brands run custom podcast ad campaigns and monetize their podcast channels. However, you don’t need to be a podcast host or have a channel to work with a podcast advertising agency. Businesses of all sizes use their expert services to maximize the results of their podcast ad campaigns.” The job of agencies is two-fold though. By working with brands and podcasters, agencies like Modern Stoa – Modern Stoa help relieve stress by giving expert advice throughout the process.
Let’s weigh some of the pros and cons that can affect a brand’s decision of whether or not to use a podcast advertising agency.
Expertise in the field of podcast advertising can be a gamechanger.
You may have great content and ideas, but without the proper podcast pairing to fit your brand, you could be wasting time. It’s like having an all-star running back with a terrible offensive line: it probably won’t work.
Risk is effectively mitigated.
Podcast advertising agencies can not completely remove the risk of an advertising campaign falling short, but focusing the content of the ads to the podcast that fits best and most effectively enhances your brand recognition is a great way to increase ROI.
Targeted audiences result in higher conversion rates
By tailoring ads towards certain demographics, the likelihood that listeners become potential customers is much higher.
They can be expensive
Podcast advertising agencies can be expensive, which may pose problems to low budget campaigns. Oftentimes though ad campaigns are tailored toward the size of the podcast and brand, which means podcasts and brands of all sizes can still find an agency to work with.
There are many agencies
Options can be a positive, but it can also cause confusion and be overwhelming. It is important to find an agency that best understands your vision and fits your needs.