Youtube: A valuable tool for podcast growth

by | Apr 28, 2023 | blog, Podcast Monetization

The power of digital media for podcasters is growth opportunities. A variety of mediums to produce content is made readily and easily available by the expansive digital media world. One of the most important platforms for podcasters is Youtube. Youtube is tailored especially well for podcasters, providing an opportunity to expand your audience through video content and advertising. Let’s discuss some of the ways Youtube can help podcasts grow.

1. Video content 

Creating video content is one of the best ways to promote a podcast on YouTube. Podcasters can create short videos featuring clips from their shows or discuss topics related to their podcast’s theme. Video content can help to reach new audiences who prefer to watch videos over listening to podcasts. Additionally, creating visual content can help to engage with the audience and build a sense of community around the podcast. Oftentimes podcasters post full episodes on Youtube, which can show up on recommended pages, and attract new listeners and subscribers. The ease of subscription allows for audiences who prefer video content over audio content to follow their favorite podcasts.

The Kyle Kingsbury Podcast Youtube episode with Peter Crone garnered 44,000 views; a substantial amount greater than the channels subscriber count. Youtube allows for videos to gain massive momentum and substantially increase subscriber counts, even by simply having one episode blow up.

2. Using YouTube to cross-promote

Cross-promoting a podcast on different platforms can be an effective way to reach new audiences. Podcasters can create short videos promoting their latest episodes and upload them to their YouTube channel. Additionally, they can include links to their YouTube channel in the podcast’s show notes and social media profiles, encouraging listeners to subscribe and watch videos related to the podcast’s theme.

3. Collaborate with other YouTubers

Collaborating with other YouTubers can help to reach new audiences and build relationships with other creators in the same niche. Podcasters can collaborate with other YouTubers by featuring them as guests on their podcasts or creating video content together. Additionally, they can create joint promotional videos or social media posts, promoting each other’s channels and podcasts to their audiences.

4. Use YouTube to host live events

Live events can be an effective way to engage with the audience and create a sense of community around a podcast. Podcasters can use YouTube to host live events, such as Q&A sessions or interviews with special guests. Live events can be promoted through the podcast’s social media channels, encouraging listeners to tune in and participate in real-time.

Live streaming can be done at any time, allowing podcasters to share with their viewers more often.

5. Optimize videos for search

YouTube is a search engine, and optimizing video content for search can help to reach new audiences. Podcasters can optimize their video titles, descriptions, and tags to include keywords related to their podcast’s theme. Additionally, they can use relevant hashtags and include links to their podcast’s website or social media profiles to encourage viewers to subscribe and listen to the podcast.

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