You’ve finally launched your podcast — congratulations! Now comes the next challenge: getting people to actually listen. Promoting your show can feel awkward, especially if you’re not a natural marketer. You want to grow your audience, but you don’t want to come off as pushy or repetitive. The good news? You can promote your podcast in a way that feels authentic, helpful, and natural. Here’s how:
Understand Your Audience
Before you hit “share,” take a moment to think about who your podcast is really for. When you understand your audience’s needs, interests, and habits, you can promote in a way that feels personal — not like you’re shouting into the void.
Make the Most of Social Media
You don’t have to be on every platform — just the ones where your audience actually spends time. Instead of constantly posting “New episode out now!” try mixing things up. For example, share a quick clip or quote from the episode, tell a short story about why you made it, or ask your followers a question related to the topic. Social media promotion works best when it feels like a conversation, not a broadcast.
Use Email to Stay Connected
Even if you only have 20 subscribers, a simple email newsletter can go a long way. Let your audience know when a new episode drops, and consider adding a short personal note or behind-the-scenes detail to keep things engaging. A weekly or biweekly newsletter can turn casual listeners into loyal fans.
Turn One Episode Into Many Pieces of Content
Instead of posting the same thing everywhere, break your episode into small, shareable bits. One episode can become a short clip for Instagram, a quote graphic, a quick blog post, or a caption that sparks discussion.
The goal is to bring attention to your show by offering value, not just asking people to click a link.
Collaborate to Grow
One of the best ways to promote your podcast naturally is by collaborating with others. Invite guests with their own audience, swap promo spots with fellow podcasters, or appear on shows in a similar niche. When your podcast is part of a larger conversation, promotion feels more like sharing — not selling.
Promoting your podcast doesn’t have to feel salesy or overwhelming. With a thoughtful approach and the right tools, you can grow your audience in a way that feels natural and true to your brand. And when you’re ready to sound your best and get the support you need — our studio is here to help.
Looking to take your podcast to the next level? Book a session at Modern Stoa Podcast Studio go to modernstoa.co/studio.