by David | Jan 15, 2024 | blog, Podcast Monetization
What is CPM? CPM stands for Cost Per Mille, with “mille” representing one thousand impressions. In essence, CPM is a metric that measures the cost of a thousand impressions or views for a particular advertisement. It is commonly used in the advertising...
by David | Dec 14, 2023 | blog, Podcast Monetization
With every technological update, there can be unintended consequences. In the case of iOS 17, Apple’s latest operating system, many podcasters have noticed a decline in their download numbers. In this blog, we’ll explore how iOS 17 may impact podcasters...
by David | Nov 14, 2023 | blog, Podcast Monetization
1. Targeted Reach: Podcasts cover a vast array of topics and niches, allowing advertisers to precisely target their ideal audience. Whether you’re promoting fitness products, tech solutions, or lifestyle services, there’s a podcast audience eager to hear...
by David | Nov 3, 2023 | blog, Podcast Monetization
In an age where advertising bombards us from all angles, podcast advertising stands out as a unique and effective way for brands to connect with their audience. Podcasts have become more than just a medium for sharing stories and knowledge; they have become a valuable...
by David | Oct 26, 2023 | blog, Podcast Monetization
In the dynamic world of podcast advertising, where trends come and go, one strategy has proven to stand the test of time: evergreen ads. Unlike seasonal or time-sensitive promotions, evergreen ads retain their relevance and effectiveness over the long term. But what...
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