Why all brands should consider launching a podcast

Branded podcasts are a form of product and service promotion that involves creating and broadcasting original audio content that is owned and operated by an organization, company or brand. Ebay, Microsoft, and even McDonald’s have branded podcasts. The majority of...

How to create effective podcast ads

The rapid expansion of the podcast industry is bringing in massive numbers. Podcasters, media companies,advertisers and tech people are profiting from the massive growth, but competition grows. There’s almost always room for another podcast because of the broad nature...