Sports have always been a unifying force, bringing together fans, rivals, and communities through shared passions and memorable moments. With the rise of digital media, sports discussions have found a new home in podcasts, creating a unique space for brands to engage...

In recent times, the podcast industry has seen significant changes, especially when it comes to budgets for limited-run series. The golden era of high-budget narrative podcasts, often produced by journalists, seems to be fading as both distributors and advertisers...

Many podcasters hesitate to include advertisements in their shows, fearing audience backlash. Common objections include the belief that ads will disrupt the listener experience and drive away the audience. But is this fear justified? Let's dive into what research...

In the realm of marketing and consumerism, women over 40 remain a largely untapped demographic. Despite holding significant financial power and influence, brands often overlook this group, focusing instead on younger generations. Yet, as these women enter key spending...

Podcasting is more than just a medium for sharing stories; it’s becoming a launchpad for new business ventures and consumer products. At the recent Licensing Expo, industry experts discussed the transformative power of podcasts and their potential to drive brand...

In the ever-evolving landscape of podcasting, the business genre stands out, attracting a diverse and influential audience. Jeff Vidler's recent insights shed light on the listening habits of senior executives and the broader business podcast audience. This article...

In the rapidly evolving digital age, podcasts have transformed from niche content into a mainstream media powerhouse. As new trends emerge and audience behaviors shift, podcasts now stand as a rival to visual platforms like TikTok, especially in markets like Japan...

In today’s rapidly changing advertising landscape, finding a medium that offers both stability and effectiveness can be challenging. Amidst this uncertainty, podcast advertising stands out as a surprisingly safe and effective bet. Here’s why investing in podcast...

In the fast-evolving landscape of digital advertising, 2023 marked a significant milestone in the UK as digital ad spend grew by 11% to reach £29.6 billion, outpacing the GDP growth, which stood at a mere 0.1%. This surge in digital advertising is spearheaded by...