The Modern Stoa Blog

Podcast Ad Campaign Analysis

Deciding which forms of advertising are best for a company often brings up questions about cost, conversion, reach and many other factors. Regardless of which form of advertising though, reflecting on the effectiveness of an ad campaign is crucial in determining how...

Q4 2022 Podcast Advertising Report Takeaways

Magellan AI’s 2022 Podcast Benchmark Report is live with current Q4 information. The study conducted by Magellan AI — podcast advertising analytics contains valuable information and loads of statistics from the most recent podcast advertising data. Their description...

Why all brands should consider launching a podcast

Branded podcasts are a form of product and service promotion that involves creating and broadcasting original audio content that is owned and operated by an organization, company or brand. Ebay, Microsoft, and even McDonald’s have branded podcasts. The majority of...

Stop wasting your time arguing with brands.



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