Anyone with a pulse can tell podcasting has reached escape velocity, but how do you as a brand capitalize on this exploding new medium? Modern Stoa is here to help. With over 6 years of experience in the podcast space, Modern Stoa has helped brands bring their products to millions of people. If you want to understand podcast advertising, you have come to the right place.
Clearer Ad Signals in Podcasts: What Listeners Want
A recent study by the Committee of Advertising Practice (CAP) has shed light on podcast listeners' preferences regarding advertising transparency. The research reveals that listeners desire clear and distinct signals when they encounter ads in podcasts. Terms like...