Anyone with a pulse can tell podcasting has reached escape velocity, but how do you as a brand capitalize on this exploding new medium? Modern Stoa is here to help. With over 6 years of experience in the podcast space, Modern Stoa has helped brands bring their products to millions of people. If you want to understand podcast advertising, you have come to the right place.
Programmatic Podcast Advertising: How Dynamic Ad Insertion is Reshaping Monetization
Designed by Freepik Podcast advertising is evolving quickly. With the rise of automation and data-driven tools, podcasters now have new ways to monetize their shows efficiently. Two major innovations driving this change are dynamic ad insertion (DAI) and programmatic...