Spotify Introduces Ad Exchange and Gen AI Ads: A New Era for Audio Advertising
Designed by Freepik Spotify has once again positioned itself at the forefront of digital audio innovation. During its Advance event held this Thursday—an upfront-style presentation aimed at advertisers and partners—the streaming giant unveiled two major tools designed...
What’s in a Name? The Podcasting Industry Grapples with Its Identity
Designed by Freepik As digital media continues to evolve at breakneck speed, one of the most familiar formats—podcasting—is facing an identity crisis. This week, that question took center stage at Evolutions by Podcast Movement in Chicago, where Oxford Road CEO Dan...
The Power of Podcast Super Fans: Why They’re a Brand’s Best Friend
In today’s fast-paced digital world, brands are constantly looking for new ways to reach and engage consumers. One of the most effective yet often overlooked channels? Podcasts. And within this growing industry, a particular group of listeners stands out: the Super...
Smaller Podcasts Prove More Effective, Says New Industry Report
A recent analysis of podcast advertising trends reveals that smaller, niche podcasts may provide better engagement per ad impression than their larger counterparts. The study, conducted over the past year, examined thousands of podcast campaigns, hundreds of...
The Podcasting Buzz at SXSW: Must-See Sessions & Networking Tips
Podcasting is set to make waves at this year’s SXSW, with an exciting lineup of panels, meetups, and after-parties bringing together the best minds in the industry. Whether you're a seasoned podcaster, an aspiring creator, or an enthusiastic listener, there’s plenty...
Understanding Branded Podcast Success: Performance and Metrics
Branded podcasts continue to carve out a strong niche in the digital content landscape, offering companies an opportunity to build deeper connections with their audiences. A recent industry report highlights the effectiveness of these podcasts, particularly in...
Mapping Podcast Tastes Across the U.S.: How Regional Preferences Shape What We Listen To
As podcasting continues to cement itself as a dominant form of entertainment and information, the question of how location influences listening habits is more relevant than ever. Recent data gathered from thousands of podcast listeners across the United States offers...
Targeting the Wide with the Niche: The Overlooked Goldmine in Podcast Advertising
Podcasting continues to be one of the most dynamic and rapidly evolving spaces in digital media. While advertisers often flock to the biggest names in the industry, there's an underappreciated opportunity waiting in the world of niche podcasts. According to Sabrina...
The Modern Workday: How Americans Balance Phone Use and Podcasts
A recent survey conducted by RSS.com sheds light on how Americans are using their phones during work hours, revealing some intriguing insights about modern work-life habits. The study, which analyzed responses from over 3,400 adults throughout December 2024, found...
Analyzing Podcast Strategies in the 2024 Election
As political campaigns increasingly embrace digital media, podcasting played a critical role in shaping narratives during the 2024 U.S. presidential race. A closer examination of how candidates leveraged this platform reveals stark contrasts in approach and audience...