Modern Wisdom sits down with “hardest man alive,” Aubrey Marcus talks with the NFL’s most interesting quarterback
In the hyper-competitive setting of the podcast world today, nailing big guests has become a necessity for success. From NFL stars to global figures, our podcast partners have provided their listeners with some of the most interesting stories from some of the most...
Podcast Research 101: 4 Tips for Quick and Easy Preliminary Research
There are over 500,000 active shows on Apple Podcasts alone (2021 Podcast Stats & Facts (New Research From Apr 2021) (podcastinsights.com). This includes podcasts in over 100 languages, tens of millions episodes, content created in dozens of countries and endless...
What advertisers consider when searching for the podcast that’s the perfect fit
The term perfect fit is often used to describe a couple who are happy together, a food combination that stands the test of time, or when you find the perfect pair of shoes. But in the podcasting world a perfect fit can be found between brands (advertisers) and...
What is a podcast advertising agency and how do they help?
When professional athletes are coming out of college and looking to get drafted, they frequently sign with an agent. This agent helps them find the best opportunities, gain publicity, get interviews and more. The agent helps set the athlete gain contracts in the...
Podcast Ad Campaign Analysis
Deciding which forms of advertising are best for a company often brings up questions about cost, conversion, reach and many other factors. Regardless of which form of advertising though, reflecting on the effectiveness of an ad campaign is crucial in determining how...
SEO- Valuable Tool for Podcasters
The podcast industry relies on symbiotic relationships. Podcasters rely on brands for advertising revenue, and brands rely on podcasters to reach new audiences and expand awareness. This relationship breeds competition, which makes succeeding in today’s industry...
Q4 2022 Podcast Advertising Report Takeaways
Magellan AI’s 2022 Podcast Benchmark Report is live with current Q4 information. The study conducted by Magellan AI — podcast advertising analytics contains valuable information and loads of statistics from the most recent podcast advertising data. Their description...
Why is data-driven marketing and advertising vital to the podcasting world?
Graphic provided by Podcasting Demographics 2022 Statistics - Marketing Audience Guide (improvepodcast.com). Data-driven content marketing is a type of marketing strategy that relies on data analytics to inform decisions. It helps marketers to identify and target...
Health and Fitness Takeover: former athletes, doctors and people obsessed with health and wellness are podcasting about their passions
The health and wellness sector has been a major driver of innovation and has created countless new opportunities for businesses, including those in the podcast industry. The rise of the health and wellness industry has led to an increased interest in podcasts that...
Social Media: a valuable tool in the podcast industry
They say the best things in life are free… And they are! For businesses and podcasters this adage is especially important. Since the invention of the internet so much has changed in the global economy, and will not cease to do so. One of the most valuable tools the...