by David | Jun 5, 2025 | blog, Podcast Monetization
One of the most compelling insights from recent podcast advertising research is what’s being called the “female factor”—and it’s something that savvy marketers can no longer afford to ignore. While it’s impressive that podcasting achieves almost perfect gender parity...
by David | Jun 3, 2025 | blog, Podcast Launch
Podcast show notes are often underestimated, but they play a vital role in your content strategy. Far beyond a simple recap, show notes can boost discoverability, enhance the listener experience, and even drive traffic to your website or offers. If you want your...
by David | May 27, 2025 | blog, Podcast Launch
With so many podcasts competing for attention, choosing the right format is one of the most important steps in creating a show that stands out and keeps listeners coming back. The structure of your podcast sets the tone, guides the listener experience, and helps...
by David | May 27, 2025 | blog
Last week’s Power of Podcasting Showcase, hosted by AudioUK, brought together some of the most forward-thinking voices in the audio space—and a single, striking message emerged from the event: UK podcast advertising is a wide-open opportunity, waiting to be seized....
by David | May 20, 2025 | blog
You’ve finally launched your podcast — congratulations! Now comes the next challenge: getting people to actually listen. Promoting your show can feel awkward, especially if you’re not a natural marketer. You want to grow your audience, but you don’t want to come off...
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