by David | Oct 26, 2023 | blog, Podcast Monetization
In the dynamic world of podcast advertising, where trends come and go, one strategy has proven to stand the test of time: evergreen ads. Unlike seasonal or time-sensitive promotions, evergreen ads retain their relevance and effectiveness over the long term. But what...
by David | Oct 3, 2023 | blog
In today’s digital world, there are countless ways to advertise your business. But one form of advertising that is often overlooked is podcast advertising. Podcasts are a great way to reach a large audience of engaged listeners, and they can be more effective...
by David | Sep 27, 2023 | blog, Podcast Monetization
Podcast advertising is a great way to reach a targeted audience and promote your brand or products. Podcasts are popular among all demographics, but they are especially popular among millennials and Gen Z. This makes them an ideal platform for businesses that want to...
by David | Sep 13, 2023 | blog, Podcast Monetization
Dynamic ad insertion (DAI) is a technology that allows podcast publishers to insert ads into their episodes in real-time. This means that the ads that listeners hear can be different depending on their location, listening device, and other factors. There are many...
by David | Sep 12, 2023 | blog, Podcast Monetization
Last week, we delved into the comparison between audio and video advertising, uncovering what makes audio a powerful tool for brand recall. This week, we’re taking our exploration of the audio landscape a step further, zeroing in on the competition within the...
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