Designed by Freepik As the new year begins, many brands and creators are re-evaluating their marketing strategies and podcast advertising deserves a seat at the table. Whether you're a brand looking to connect with focused listeners or a podcaster exploring new...
The Modern Stoa Blog
Starting the Year with Podcasting
Image by KamranAydinov on Freepik A new year brings new energy and for many creators, it’s the perfect time to revisit goals or launch something fresh. Whether you’re starting your first podcast or getting back into the rhythm after a break, the beginning of the year...
The Future of Live Streaming: Trends to Watch in 2025 and Beyond
Designed by Freepik Live streaming has quickly become a key pillar in content creation, marketing, and digital entertainment. As we move into 2025 and beyond, creators and brands will need to stay ahead of shifts in technology, platforms, and viewer expectations. Here...
Lighting and Camera Basics for Professional-Looking Streams
Designed by Freepik Your content might be solid, but poor lighting and grainy video can make even the best live stream look unpolished. Fortunately, you don’t need a full studio setup to level up your visuals. A few simple adjustments to your lighting and camera setup...
Using Cross-Promotions and Collaborative Episodes to Grow Audiences
Designed by Freepik Growing a podcast audience doesn’t always require paid ads or viral clips. Some of the most effective growth strategies involve other creators. Cross-promotions and collaborative episodes can introduce your show to new listeners who already trust a...
Using Analytics to Optimize Podcast Release Schedules
Designed by Freepik Publishing your podcast at the right time and in the right format can make a real difference in how it performs. While many podcasters rely on guesswork or follow trends, your listener analytics hold valuable insights that can guide smarter...
Streaming to a Global Audience: Timing, Language, and Culture Tips
Designed by Freepik Live streaming connects creators with audiences across the world, but reaching international viewers requires more than just hitting “Go Live.” Small adjustments in timing, language, and cultural awareness can make your content more accessible,...
Using Overlays and Graphics to Enhance Live Stream Branding
Designed by pikisuperstar / Freepik First impressions matter, especially in live streaming. Visual elements like overlays, intros, and on-screen graphics do more than make your stream look polished, they reinforce your brand identity and help viewers recognize you...
Monetizing Podcasts Through Merchandising and Brand Partnerships
Designed by Freepik Monetization in podcasting isn’t limited to ads or subscriptions. Merchandising and brand collaborations offer creators new ways to generate income while strengthening listener loyalty. When done well, both approaches turn fans into supporters and...
Leveraging Listener Data to Personalize Podcast Content and Recommendations
Designed by Freepik Podcasting may be a one-to-many format, but that doesn’t mean the experience has to feel generic. With thoughtful use of listener data, creators can deliver more relevant content, suggest the right episodes at the right time, and build deeper...
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