Designed by Freepik Podcasts have a unique ability to create intimacy, emotion, and focus, often with just a voice and a well-placed sound cue. Unlike visual media, audio doesn’t compete with images for attention. Instead, it guides the listener’s imagination. The...
The Modern Stoa Blog
New Tools for Creators to Boost Revenue with Brand Partnerships
Designed by Freepik The creator economy continues to evolve, and YouTube is introducing new features that aim to make brand deals more flexible, impactful, and profitable for creators. With over $100 billion paid to creators, artists, and media companies over the past...
Sustainability Best Practices in Podcast Production and Merch
Designed by Freepik As podcasting grows, so does its environmental footprint. From digital storage to branded merchandise and global shipping, production decisions can quietly accumulate impact. The good news is that podcasters have real options to reduce waste,...
Influencer Collaboration Strategies for Podcast Cross-Promotion
Designed by Freepik One of the fastest ways to grow your podcast audience is by working with creators who already speak to the people you want to reach. Strategic influencer collaborations aren’t just about shoutouts or guest swaps, they’re about building long-term...
Podcast Accessibility: Beyond Transcripts to Inclusive Experiences
Designed by Freepik Podcasting is often celebrated as an open medium, but many shows still fall short of being truly accessible. While transcripts are an important starting point, they are only one piece of a broader effort to make podcasts more usable and inclusive...
Ethical Advertising in Podcasts: Balancing Profit and Integrity
Designed by Freepik Podcasting offers a unique advantage to advertisers: trust. Listeners often feel a close connection with their favorite hosts, making ads feel more personal and persuasive than in other media. But that trust is also fragile. When monetizing a show,...
Incorporating Virtual Reality and Augmented Reality in Podcasts
Designed by Freepik Podcasting has always been about imagination, creating a story, a conversation, or an idea that unfolds entirely in a listener’s mind. But as technology evolves, so does the opportunity to enhance that experience. Today, podcasters are starting to...
Two Unexpected Realities About Podcast Consumption on YouTube and Spotify
Designed by Freepik Podcasting continues to evolve in 2025, not just in how it sounds, but in where and how it’s consumed. Recent findings from Sounds Profitable’s Podcast Landscape study offer some surprising data about listener behavior on two of the most popular...
DIY Podcast Studio Setup for Small Spaces
Designed by Freepik With the right equipment and a few smart layout choices, even a closet, corner, or spare room can become a reliable podcast recording space. Whether you're producing solo episodes, interviews, or remote calls, a compact setup can deliver excellent...
International Podcast Marketing: Expanding Beyond English-Speaking Markets
Designed by Freepik Podcasting is growing across the globe, but many creators still focus exclusively on English-speaking audiences. While the U.S., U.K., Canada, and Australia remain core markets, international listenership is expanding rapidly and so are the...
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