Designed by Freepik As podcasting continues to grow, traditional SEO approaches focused solely on show notes are no longer enough. With voice search becoming a primary way people discover content, podcasters must adapt their strategies to stay competitive in a...
The Modern Stoa Blog
Batch Recording for Podcasters: How to Build a Sustainable Content Bank
Designed by Freepik Staying consistent with podcast production is crucial, but producing new episodes weekly can quickly lead to creative burnout. Batch recording is a strategic approach that allows podcasters to record multiple episodes in a single session, ensuring...
The Overlooked Opportunity in Digital Advertising: Why Podcasting Matters Across Generations
Designed by Freepik In today’s hyper-targeted digital ad ecosystem, it’s easy to overlook glaring gaps in audience reach—especially when surface-level metrics seem strong. But a closer look at cross-media brand recall data reveals a hidden imbalance in age...
AI-Powered Audio Enhancement Tools for Independent Podcasters
Designed by Freepik For independent podcasters, producing clear, professional-sounding audio can be a major hurdle, especially without access to expensive studios or sound engineers. Fortunately, AI-driven audio enhancement tools are leveling the playing field by...
The Female Factor: Podcasting’s Secret Superpower in Advertising
One of the most compelling insights from recent podcast advertising research is what’s being called the “female factor”—and it’s something that savvy marketers can no longer afford to ignore. While it’s impressive that podcasting achieves almost perfect gender parity...
How to Write Podcast Show Notes That Attract, Engage, and Convert
Podcast show notes are often underestimated, but they play a vital role in your content strategy. Far beyond a simple recap, show notes can boost discoverability, enhance the listener experience, and even drive traffic to your website or offers. If you want your...
The Best Podcast Formats for Growing Your Audience
With so many podcasts competing for attention, choosing the right format is one of the most important steps in creating a show that stands out and keeps listeners coming back. The structure of your podcast sets the tone, guides the listener experience, and helps...
The UK Podcast Advertising Opportunity: Insights from AudioUK’s Power of Podcasting Showcase
Last week’s Power of Podcasting Showcase, hosted by AudioUK, brought together some of the most forward-thinking voices in the audio space—and a single, striking message emerged from the event: UK podcast advertising is a wide-open opportunity, waiting to be seized....
How to Promote Your Podcast (Without Feeling Spammy)
You’ve finally launched your podcast — congratulations! Now comes the next challenge: getting people to actually listen. Promoting your show can feel awkward, especially if you’re not a natural marketer. You want to grow your audience, but you don’t want to come off...
Podcasts and Gaming: Elevating How We Cater to Industry Interests
In part two of his insightful series on the intersection of podcasting and game marketing, Edward Fuller delves deeper into how the podcasting industry can rise to meet the evolving needs of game marketers. While the first part of the series laid the groundwork, this...
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