Money makes the world go ‘round, especially in the advertising world. In competitive markets getting the most out of your investments requires a close look at budgeting and planning to determine how much to spend and where. In the podcast world, this involves careful...

In the hyper-competitive setting of the podcast world today, nailing big guests has become a necessity for success. From NFL stars to global figures, our podcast partners have provided their listeners with some of the most interesting stories from some of the most...

There are over 500,000 active shows on Apple Podcasts alone (2021 Podcast Stats & Facts (New Research From Apr 2021) (podcastinsights.com). This includes podcasts in over 100 languages, tens of millions episodes, content created in dozens of countries and endless...

The term perfect fit is often used to describe a couple who are happy together, a food combination that stands the test of time, or when you find the perfect pair of shoes. But in the podcasting world a perfect fit can be found between brands (advertisers) and...

When professional athletes are coming out of college and looking to get drafted, they frequently sign with an agent. This agent helps them find the best opportunities, gain publicity, get interviews and more. The agent helps set the athlete gain contracts in the...

Deciding which forms of advertising are best for a company often brings up questions about cost, conversion, reach and many other factors. Regardless of which form of advertising though, reflecting on the effectiveness of an ad campaign is crucial in determining how...