The podcast industry relies on symbiotic relationships. Podcasters rely on brands for advertising revenue, and brands rely on podcasters to reach new audiences and expand awareness. This relationship breeds competition, which makes succeeding in today’s industry...
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Q4 2022 Podcast Advertising Report Takeaways
Magellan AI’s 2022 Podcast Benchmark Report is live with current Q4 information. The study conducted by Magellan AI — podcast advertising analytics contains valuable information and loads of statistics from the most recent podcast advertising data. Their description...
Why is data-driven marketing and advertising vital to the podcasting world?
Graphic provided by Podcasting Demographics 2022 Statistics - Marketing Audience Guide (improvepodcast.com). Data-driven content marketing is a type of marketing strategy that relies on data analytics to inform decisions. It helps marketers to identify and target...
Why all brands should consider launching a podcast
Branded podcasts are a form of product and service promotion that involves creating and broadcasting original audio content that is owned and operated by an organization, company or brand. Ebay, Microsoft, and even McDonald’s have branded podcasts. The majority of...
Health and Fitness Takeover: former athletes, doctors and people obsessed with health and wellness are podcasting about their passions
The health and wellness sector has been a major driver of innovation and has created countless new opportunities for businesses, including those in the podcast industry. The rise of the health and wellness industry has led to an increased interest in podcasts that...
Social Media: a valuable tool in the podcast industry
They say the best things in life are free… And they are! For businesses and podcasters this adage is especially important. Since the invention of the internet so much has changed in the global economy, and will not cease to do so. One of the most valuable tools the...
How to create effective podcast ads
The rapid expansion of the podcast industry is bringing in massive numbers. Podcasters, media companies,advertisers and tech people are profiting from the massive growth, but competition grows. There’s almost always room for another podcast because of the broad nature...
Health and wellness, entertainment and intellectual discussions: Learn more about our fantastic podcast partners
Impaulsive Impaulsive is a globally top-ranking podcast hosted by Logan Paul, Mike Majlak and George Janko. From social media personalities to stars, the trio has become well known in the podcast world. With a variety of guests and topics covered, Impulsive has become...
From holistic health to entrepreneurial genius: Learn more about our fantastic podcast partners
The Aubrey Marcus Podcast The Aubrey Marcus Podcast explores mindset, psychedelics, physical and mental health, spirituality, entrepreneurship, and relationships through a holistic health approach. There are over 400 episodes on Apple podcasts, with over 50 million...
6 must know terms in the podcast advertising industry
As the podcasting realm continues to expand, the market is being flooded with tons of information. There is no shortage of opportunity to monetize on podcasts, but with that abundance of opportunity and information comes confusion. Fear not though, as today I will be...
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