Anyone with a pulse can tell podcasting has reached escape velocity, but how do you as a brand capitalize on this exploding new medium? Modern Stoa is here to help. With over 6 years of experience in the podcast space, Modern Stoa has helped brands bring their products to millions of people. If you want to understand podcast advertising, you have come to the right place.
The Benefits of Dynamic Ad Insertion for Podcasters and Advertisers
Dynamic ad insertion (DAI) is a technology that allows podcast publishers to insert ads into their episodes in real-time. This means that the ads that listeners hear can be different depending on their location, listening device, and other factors. There are many...