Anyone with a pulse can tell podcasting has reached escape velocity, but how do you as a brand capitalize on this exploding new medium? Modern Stoa is here to help. With over 6 years of experience in the podcast space, Modern Stoa has helped brands bring their products to millions of people. If you want to understand podcast advertising, you have come to the right place.
How Podcast Advertising Drives Listener Engagement and Response, Reveals ‘Sounds Profitable’ Study
In an increasingly cluttered advertising landscape, the quest for capturing consumer attention is more competitive than ever. A recent study by Sounds Profitable, titled "The Ad Bargain: Attracting Consumer Attention in a Sea of Ads," in collaboration with Signal Hill...