Designed by Freepik The podcasting world is growing fast. More Americans are tuning in every month, and ad-supported shows are becoming a regular part of how we consume content. In fact, recent trends show podcasts now rival — and in some cases even outperform — major...

Designed by Freepik Spotify has once again positioned itself at the forefront of digital audio innovation. During its Advance event held this Thursday—an upfront-style presentation aimed at advertisers and partners—the streaming giant unveiled two major tools designed...

Designed by Freepik As digital media continues to evolve at breakneck speed, one of the most familiar formats—podcasting—is facing an identity crisis. This week, that question took center stage at Evolutions by Podcast Movement in Chicago, where Oxford Road CEO Dan...

In today’s fast-paced digital world, brands are constantly looking for new ways to reach and engage consumers. One of the most effective yet often overlooked channels? Podcasts. And within this growing industry, a particular group of listeners stands out: the Super...

A recent analysis of podcast advertising trends reveals that smaller, niche podcasts may provide better engagement per ad impression than their larger counterparts. The study, conducted over the past year, examined thousands of podcast campaigns, hundreds of...