The Tug of War Between Video and Audio in 2025
The podcasting landscape has undergone a seismic shift over the past few years. While podcasts were once synonymous with audio storytelling, 2025 paints a different picture: video has emerged as a dominant force, reshaping how creators, platforms, and audiences...
Is 2025 the Year You Finally Launch Your Podcast?
Podcasting is more than just a trend—it’s a powerful way to connect with audiences, build trust, and share your expertise. As we step into 2025, the podcasting landscape continues to grow, offering opportunities for businesses and individuals alike. But is it the...
Podcasting in 2025: Trends and Expectations
As podcasting continues its meteoric rise, 2025 is shaping up to be a transformative year for the industry. Creators, listeners, and platforms alike are poised to experience significant changes as technology evolves and audience preferences shift. Here’s what to...
The Future of Podcasting: Prioritizing the Spoken Word in 2025
As we step into 2025, the podcasting industry faces a critical challenge—how to reaffirm the value of spoken-word audio in an age where visual media dominates. With YouTube, TikTok, and Instagram capturing much of the audience’s attention, podcasting stands at a...
The Rise of Interactive Podcasts: Engaging Audiences in a New Way
Podcasting has come a long way since its inception, evolving from simple audio recordings to rich, immersive experiences. The latest trend taking the podcasting world by storm? Interactive podcasts. These dynamic shows go beyond passive listening, inviting audiences...
Building a Future for Podcasts in an Evolving Landscape
In the world of podcasting, the rise of video platforms like YouTube has sparked fierce debates about what truly "counts" as a podcast. Purists cling to the roots of the medium—RSS feeds and downloadable audio files—while others embrace a more fluid definition,...
Podcasting is Global: Why Research Should Be Too
Podcasting is no longer just a niche medium; it’s a worldwide phenomenon with audiences tuning in across continents and cultures. Yet, despite this global growth, much of the research guiding podcast creators, advertisers, and platforms remains rooted in a...
Embracing Equity in Podcasting: Building a Future for All Voices
Podcasting has come a long way from its niche origins, evolving into a mainstream medium that entertains, educates, and inspires millions worldwide. However, beneath the surface of its success lies a challenge: achieving true equity in the voices we amplify and the...
Beyond the Screen: Podcast Offline Marketing
When we think of podcast marketing, our minds often drift toward the usual suspects—social media campaigns, SEO hacks, and paid digital ads. While these tools have their place, they barely scratch the surface of what's possible. There's a whole untapped frontier that...
Beyond the Mic: Elevating Your Podcast Visibility with Strategic SEO”
Podcasting, once a niche medium, has transformed into a mainstream way to communicate, entertain, and educate. With so many new podcasts being launched every day, the competition for listener attention is fierce. Search engines and platforms like Apple Podcasts or...