Why is data-driven marketing and advertising vital to the podcasting world?
Graphic provided by Podcasting Demographics 2022 Statistics - Marketing Audience Guide (improvepodcast.com). Data-driven content marketing is a type of marketing strategy that relies on data analytics to inform decisions. It helps marketers to identify and target...
Health and Fitness Takeover: former athletes, doctors and people obsessed with health and wellness are podcasting about their passions
The health and wellness sector has been a major driver of innovation and has created countless new opportunities for businesses, including those in the podcast industry. The rise of the health and wellness industry has led to an increased interest in podcasts that...
Social Media: a valuable tool in the podcast industry
They say the best things in life are free… And they are! For businesses and podcasters this adage is especially important. Since the invention of the internet so much has changed in the global economy, and will not cease to do so. One of the most valuable tools the...
How to create effective podcast ads
The rapid expansion of the podcast industry is bringing in massive numbers. Podcasters, media companies,advertisers and tech people are profiting from the massive growth, but competition grows. There’s almost always room for another podcast because of the broad nature...
Health and wellness, entertainment and intellectual discussions: Learn more about our fantastic podcast partners
Impaulsive Impaulsive is a globally top-ranking podcast hosted by Logan Paul, Mike Majlak and George Janko. From social media personalities to stars, the trio has become well known in the podcast world. With a variety of guests and topics covered, Impulsive has become...
From holistic health to entrepreneurial genius: Learn more about our fantastic podcast partners
The Aubrey Marcus Podcast The Aubrey Marcus Podcast explores mindset, psychedelics, physical and mental health, spirituality, entrepreneurship, and relationships through a holistic health approach. There are over 400 episodes on Apple podcasts, with over 50 million...
6 must know terms in the podcast advertising industry
As the podcasting realm continues to expand, the market is being flooded with tons of information. There is no shortage of opportunity to monetize on podcasts, but with that abundance of opportunity and information comes confusion. Fear not though, as today I will be...
What does it cost to sponsor a podcast?
Podcasting has emerged as a great way to monetize content in the digital age. Podcasters can sell ad space in their podcast and sponsors attract new customers in return. The endless range of podcast genres and increasing accessibility of podcasts is attracting brands...
4 tips to keep in mind when podcast advertising
The emergence of podcast advertising as a revenue stream is helping brands build their reputation and create brand recognition quickly. Podcasts as an advertising medium has proven useful for new companies whose marketing is centered around social media. Not only do...
Podcasting Demographics 2022 Statistics – Marketing Audience Guide (improvepodcast.com)
The who, what, when, where and why of podcast listeners Members of the podcasting world are aware that the industry is growing faster than ever before, but it is important to understand where the rapid increase in listeners is coming from. Age The largest group...