by David | Jun 6, 2024 | blog, Podcast Monetization
In the realm of marketing and consumerism, women over 40 remain a largely untapped demographic. Despite holding significant financial power and influence, brands often overlook this group, focusing instead on younger generations. Yet, as these women enter key spending...
by David | May 30, 2024 | blog, Podcast Monetization
Podcasting is more than just a medium for sharing stories; it’s becoming a launchpad for new business ventures and consumer products. At the recent Licensing Expo, industry experts discussed the transformative power of podcasts and their potential to drive brand...
by David | May 23, 2024 | blog, Podcast Monetization
In the ever-evolving landscape of podcasting, the business genre stands out, attracting a diverse and influential audience. Jeff Vidler’s recent insights shed light on the listening habits of senior executives and the broader business podcast audience. This...
by David | May 16, 2024 | blog, Podcast Monetization
In the rapidly evolving digital age, podcasts have transformed from niche content into a mainstream media powerhouse. As new trends emerge and audience behaviors shift, podcasts now stand as a rival to visual platforms like TikTok, especially in markets like Japan...
by David | May 7, 2024 | blog, Podcast Monetization
In today’s rapidly changing advertising landscape, finding a medium that offers both stability and effectiveness can be challenging. Amidst this uncertainty, podcast advertising stands out as a surprisingly safe and effective bet. Here’s why investing in podcast...
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