by David | Mar 2, 2023 | blog, Podcast Launch, Podcast Monetization
The podcast industry relies on symbiotic relationships. Podcasters rely on brands for advertising revenue, and brands rely on podcasters to reach new audiences and expand awareness. This relationship breeds competition, which makes succeeding in today’s industry...
by David | Feb 27, 2023 | blog, Podcast Monetization
Magellan AI’s 2022 Podcast Benchmark Report is live with current Q4 information. The study conducted by Magellan AI — podcast advertising analytics contains valuable information and loads of statistics from the most recent podcast advertising data. Their description...
by David | Feb 15, 2023 | blog, Podcast Monetization
Graphic provided by Podcasting Demographics 2022 Statistics – Marketing Audience Guide (improvepodcast.com). Data-driven content marketing is a type of marketing strategy that relies on data analytics to inform decisions. It helps marketers to identify and...
by David | Feb 10, 2023 | blog, Podcast Launch
Branded podcasts are a form of product and service promotion that involves creating and broadcasting original audio content that is owned and operated by an organization, company or brand. Ebay, Microsoft, and even McDonald’s have branded podcasts. The majority of...
by David | Feb 8, 2023 | blog, Podcast Monetization
The health and wellness sector has been a major driver of innovation and has created countless new opportunities for businesses, including those in the podcast industry. The rise of the health and wellness industry has led to an increased interest in podcasts that...
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