Podcasting has emerged as a great way to monetize content in the digital age. Podcasters can sell ad space in their podcast and sponsors attract new customers in return. The endless range of podcast genres and increasing accessibility of podcasts is attracting brands...

The emergence of podcast advertising as a revenue stream is helping brands build their reputation and create brand recognition quickly. Podcasts as an advertising medium has proven useful for new companies whose marketing is centered around social media. Not only do...

The who, what, when, where and why of podcast listeners Members of the podcasting world are aware that the industry is growing faster than ever before, but it is important to understand where the rapid increase in listeners is coming from.  Age The largest group...

Are podcasting advertising agencies worth it? If you are looking for a short answer; in most cases, yes. There are a variety of factors that go into deciding whether podcast advertisements are worth it for a company, and if an agency will increase ROI. Podcast...

How to Utilize Podcast Advertising:  Helpful Hints and Tips Advertising in the digital age is highly competitive. Every which way you turn on the internet you’re berated with ads, from video ads to simple one-click ads that take you directly to a company’s...

Podcast Advertising Growing at Unprecedented Rates Podcasts have seen an exponential growth rate in the last decade, and expert analyses show no signs of slowing down. There is a podcast about nearly anything imaginable now, and companies and influencers alike are...

Anyone with a pulse can tell podcasting has reached escape velocity, but how do you as a brand capitalize on this exploding new medium? Modern Stoa is here to help. With over 6 years of experience in the podcast space, Modern Stoa has helped brands bring their...