Unlocking Success in Podcasting: Why a Podcast Consultant is Key for Your Podcast Launch

Embarking on a new podcast journey? Your to-do list may seem endless – conceptualizing a compelling podcast, crafting engaging content, managing technical aspects like recording and editing, and not forgetting podcast advertising, SEO, and more. Considering the extensive list of responsibilities, many podcasters are recognizing the value of podcast consulting during their podcast launch phase. Here’s why:

An Investment Towards Success

Engaging a podcast consultant during your podcast launch isn’t an expense; it’s an investment. A successful podcast launch can set the trajectory for your podcast, saving you potentially months or even years of time and energy. A podcast consultant, with expert guidance, helps you bypass common mistakes, ensuring you nail it right from the start. Their assistance can accelerate your growth, helping you reach your podcasting goals much faster than if you were to do it alone. When viewed in this light, the cost of a podcast consultant pales in comparison to the potential time savings and the head start you gain in the competitive podcasting arena.

Podcast Consulting: Offering Expertise and Industry Insight

Podcast consultants bring a treasure trove of knowledge, experience, and industry insights to your table. They understand the finer details of podcasting and can guide you on best practices, innovative trends, and potential pitfalls. This expert advice can help refine your podcast concept, ensuring it’s ready for a successful podcast launch.

Strategic Planning with a Podcast Consultant

Creating a podcast involves more than just making content. A successful podcast launch requires strategic planning, defining the target audience, streamlining the content, determining the launch schedule, and more. Here’s where a podcast consultant shines – assisting with formulating and executing this strategic plan, aligning it perfectly with your overarching goals.

Technical Assistance

The world of podcasting involves numerous technical complexities, from setting up recording equipment and editing software to managing RSS feeds and hosting platforms. A podcast consultant can be a valuable asset, providing essential technical guidance and support, saving time and reducing stress.

Monetization Strategy: Leverage Podcast Consulting

Planning to monetize your podcast? A podcast consultant can provide priceless advice. They can guide you through various monetization strategies, including sponsorships, podcast advertising, donations, or premium content, and help you choose the approach that aligns best with your content and audience. 

In conclusion, hiring a podcast consultant during your podcast launch phase is indeed an investment, but the returns can be substantial. Whether it’s through industry insight, strategic planning, technical assistance, podcast advertising expertise, monetization guidance, or time-saving, a podcast consultant can turn your podcast launch from a daunting task into a streamlined, exciting journey to success. If you’re interested in a podcast consultant or monetizing your podcast be sure to check out the “Work With Us” tab of our website.

How to limit costs and utilize free tools to start a podcast with a low budget

Podcasting is a great way to share your ideas, thoughts, and expertise with the world. However, starting a podcast can be daunting and expensive, especially if you don’t have a lot of experience or equipment. Luckily, there are plenty of free or cheap services that beginning podcasters can use to limit costs.

First, let’s talk about recording and editing your podcast audio. One of the most popular and powerful audio editing software out there is Adobe Audition, but it can be quite expensive for beginner podcasters. Instead, you can use free software like Audacity or GarageBand, which are both user-friendly and offer basic audio editing capabilities. Audacity is a great choice for Windows and Linux users, while GarageBand is ideal for Mac users. These programs are easy to learn and allow you to record, edit, and mix your podcast audio without breaking the bank.

Next, let’s discuss hosting your podcast. Podcast hosting is the process of storing and distributing your audio files so that they can be accessed by listeners from various podcasting platforms. Hosting requires budgeting and planning, but fortunately, there are free and low-cost options available. One of the most popular free hosting platforms is Anchor, which is owned by Spotify. Anchor provides a user-friendly platform that allows you to create, distribute, and monetize your podcast without any hosting fees. It also offers a variety of tools and resources, including analytics and marketing tools, to help you grow your audience and make your podcast more discoverable.

Now, let’s move on to equipment. While it’s true that a good microphone can make a huge difference in the quality of your podcast, you don’t need to spend a lot of money on fancy equipment to get started. In fact, your smartphone can be used as a recording device if you download a voice recording app like Voice Memos (iOS) or Smart Voice Recorder (Android). Of course, if you’re serious about podcasting and want to upgrade your equipment, you can invest in a quality USB microphone like the Blue Snowball or the Samson Q2U, both of which are affordable and offer good sound quality.

In terms of scheduling and organizing your podcast content, free project management tools like Trello or Asana can be very helpful. You can use these tools to create a content calendar, collaborate with co-hosts and guests, and keep track of your podcast episodes and topics. Additionally, you can use free social media management tools like Hootsuite or Buffer to promote your podcast on various social media platforms without spending money on ads.

Lastly, let’s talk about graphic design. Having eye-catching podcast artwork is essential for attracting listeners and making your podcast stand out from the crowd. If you’re not a graphic designer, creating artwork from scratch can be difficult and time-consuming. However, there are free graphic design tools like Canva that can help you create professional-looking podcast artwork with ease. Canva offers a wide range of customizable templates, graphics, and fonts that you can use to create a visually appealing cover art and promotional graphics for your podcast.

You don’t need to break the bank to start a quality podcast. By using free or low-cost services like Audacity, Anchor, Trello, and Canva, you can limit your costs and still produce a podcast that sounds great and looks professional. Additionally, it’s important to remember that podcasting is a journey, and you don’t need to have all the equipment or software upfront. As your podcast grows and you gain experience, you can gradually upgrade your equipment and invest in more advanced software. The most important thing is to focus on creating quality content that engages your audience and provides value to them. With the right mindset, tools, and resources, you can start podcasting without breaking the bank and enjoy the journey of creating and sharing your unique voice with the world.

B2B Podcasts: What are they and why are they important for advertisers?

B2B podcasts are a type of podcast that caters to the business-to-business (B2B) market. They are typically designed to inform and educate business professionals about trends, best practices, and strategies related to their industry or niche.

These podcasts are hosted by experts in their respective fields or industries and offer insights, interviews, and discussions on various topics. They are often used as a tool for businesses to stay updated on industry news, learn new skills, and gain inspiration for their own business strategies.

If you’re reading this blog you likely know who Gary Vaynerchuck, aka GaryVee, is but you may not know about his podcast. The GaryVee Audio Experience is a prime example of just how big the B2B market has become. Vaynerchuck’s loyal followers can tune in to hear directly from one of the brightest business minds about how to utilize social media trends, invest and more. After thousands of episodes, business savvy listeners continue to tune in every episode.

B2B podcasts also provide a unique opportunity for businesses to advertise their products or services to a targeted audience. Podcast listeners are typically highly engaged, with research showing that over 80% of podcast listeners tune in for at least the majority of an episode. This means that businesses can reach a captive audience that is actively seeking out information related to their industry.

One of the main advertising opportunities provided by B2B podcasts is sponsorship. This involves businesses paying to have their brand mentioned at the beginning or end of a podcast episode, or even having their product or service featured in the content of the podcast itself. Sponsorship deals can be highly effective because they allow businesses to align themselves with the authority and credibility of the podcast host, which can lend legitimacy to their brand.

Another advertising opportunity provided by B2B podcasts is the use of targeted ads. This involves creating ads that are specifically tailored to the interests and needs of the podcast audience. For example, if the podcast is about marketing strategies, a business could create an ad that promotes a marketing tool or service that is directly relevant to the audience’s needs. Targeted ads can be especially effective because they are more likely to resonate with the audience and lead to conversions.

Overall, B2B podcasts provide a valuable platform for businesses to reach a targeted audience and build brand awareness. By sponsoring or advertising on these podcasts, businesses can tap into the engaged and captive audience that podcasts attract, while also benefiting from the credibility and authority of the podcast host. As the popularity of podcasts continues to grow, B2B podcasts are becoming an increasingly important part of the marketing mix for businesses looking to reach a professional audience.

How Entrepreneurs Are Using Podcasts to Build Businesses

Digital mediums of expansion for businesses have become a massive tool for nearly all industries. Social media, SEO, email marketing, content creation and podcasts are just a few of the countless ways entrepreneurs are building businesses from the ground up. Podcasting itself has become a business, and entrepreneurs use them to learn, collaborate and monetize. Here are 5 ways entrepreneurs are using podcasts to grow their businesses.

  1. Building their brand: Entrepreneurs can use their podcasts to build their brand by showcasing their expertise, sharing their story, and discussing topics related to their industry. By providing value to their listeners, entrepreneurs can position themselves as authorities in their field and increase their brand visibility.
  1. Establishing thought leadership: Podcasts can be a powerful tool for establishing thought leadership. Entrepreneurs can share their insights, ideas, and opinions on topics relevant to their industry, positioning themselves as experts and thought leaders. This can help increase their credibility, attract new customers, and build a loyal following.
  1. Engaging with their audience: Podcasts can help entrepreneurs engage with their audience and build a community around their brand. By creating content that resonates with their target audience, entrepreneurs can build a loyal following and foster meaningful connections. This can lead to increased customer loyalty, word-of-mouth referrals, and a stronger brand reputation.
  1. Generating leads and driving sales: Podcasts can also be a powerful tool for generating leads and driving sales. By promoting their products or services on their podcast, entrepreneurs can reach a highly engaged audience who are already interested in what they have to offer. This can help increase conversions and drive revenue growth.
  1. Networking: Hosting a podcast can also provide entrepreneurs with opportunities to connect with other entrepreneurs, industry experts, and thought leaders. By featuring guests on their podcast, entrepreneurs can build relationships and expand their network. This can lead to new business opportunities, collaborations, and partnerships.

Entrepreneurs on Fire is hosted by John Lee Dumas. With over 100 million listens, Dumas has built a massive following of entrepreneurs. His novel The Common Path to Uncommon Success dives into the path to financial freedom and success, similar to his podcast. Entrepreneurs on Fire as a media company has generated over 7 figures of yearly revenue for nearly a decade. Podcasts like John’s display the importance of podcasts as a tool for entrepreneurs of all industries and stages of development. Entrepreneurs on Fire- Modern Stoa

SEO- Valuable Tool for Podcasters

The podcast industry relies on symbiotic relationships. Podcasters rely on brands for advertising revenue, and brands rely on podcasters to reach new audiences and expand awareness. This relationship breeds competition, which makes succeeding in today’s industry difficult, but there are effective ways to gain an edge. SEO is one of the best of these strategies. SEO (Search Engine Optimization) is the process of optimizing your website or content to rank higher in search engine results pages (SERPs), and it can be used to improve the visibility and discoverability of your podcast. Below we will cover some basic functions of SEO that you can use to boost engagement and revenue.

Keyword research

Keyword research is the process of identifying the words and phrases that people use to search for content related to your podcast. By identifying the keywords that are relevant to your podcast and including them in your titles, descriptions, and show notes, you can improve your chances of ranking higher in search engine results pages.

To perform keyword research, you can use tools like Google Keyword Planner or Ahrefs to find keywords related to your podcast. Once you have identified the relevant keywords, make sure to include them in your podcast’s metadata, such as the title, description, and tags.

Optimize your podcast’s title and description

Your podcast’s title and description are crucial in attracting listeners and ranking higher in search engine results pages. Your title should be descriptive and include relevant keywords. Similarly, your description should be engaging, informative, and include the main keywords that you want to rank for.

Here we can see Modern Wisdom’s title and description page. To learn more about working with them, visit Modern Wisdom Podcast Page – Modern Stoa.

When writing your podcast’s title and description, keep in mind that they should be concise, clear, and easy to understand. Avoid using jargon or complex language that might confuse your audience.

Use show notes

Show notes are a summary of your podcast episode that provides additional information to your listeners. They are also an excellent opportunity to include additional keywords related to your podcast.

This is an example of show notes for an episode of the Drinkin’ Bros Podcast. It tells what the podcast is about in short, descriptive sentences. Learn more about Drinkin’ Bros here Drinkin’ Bros Podcast Page – Modern Stoa.

When creating show notes, make sure to include a summary of the episode, relevant links, and a list of the main topics covered in the episode. Additionally, including timestamps and transcripts in your show notes can help improve the accessibility and searchability of your podcast.

Submit your podcast to directories

Submitting your podcast to directories like Apple Podcasts, Spotify, and Google Podcasts can improve your podcast’s discoverability and increase your audience. These directories are search engines themselves, and by including relevant keywords and metadata in your podcast’s submission, you can improve your chances of ranking higher in their search results.

Build backlinks

Backlinks are links from other websites that point to your podcast. They are important for SEO because they signal to search engines that your content is valuable and trustworthy. To build backlinks, you can reach out to other podcasters, bloggers, or websites in your niche and ask them to link to your podcast.

In conclusion, SEO can be a powerful tool for podcasters to improve the visibility and discoverability of their podcast. By performing keyword research, optimizing your podcast’s title and description, using show notes, submitting your podcast to directories, and building backlinks, you can increase your audience and grow your podcast’s reach.

Why all brands should consider launching a podcast

Branded podcasts are a form of product and service promotion that involves creating and broadcasting original audio content that is owned and operated by an organization, company or brand. Ebay, Microsoft, and even McDonald’s have branded podcasts. The majority of podcasts began as individual content creators talking about their interests, experiences and telling stories, but the industry has evolved. Companies have begun to see the benefits of branded podcasts, and we are even seeing brands bring on creators solely to host podcasts for them. Barstool Sports utilizes a number of podcasts across their platforms to cover a wide range of topics for their followers. There are a number of benefits to launching a branded podcast. With the rapidly growing nature of the industry, waiting to join the trend could be costly.

Here are a few of the many benefits.

  1. Reach: Branded podcasting provides an opportunity to reach a large and highly engaged audience in a cost-effective and direct way. Podcasts can be a supplementary way to expand a company’s reach, or they can be the foundation for building brand awareness and targeted customer base. “Rise and Grind” was a podcast created by ZipRecruiter. Successful businessman Daymond John talks with entrepreneurs to help attract listeners and expand ZipRecruiter’s digital reach.
  1. Engagement: Podcasts are more engaging than other media types and often lead to longer listens, which increases brand exposure and drives real results. Podcasts are one of the most recalled formats of marketing and advertising, largely attributed to the listener demographic.
  1. Cost: Podcasts tend to be relatively inexpensive to produce and distribute and can pay dividends in terms of brand awareness, visibility, and audience engagement. Although production presents upfront costs, the return on investment for a successful podcast can be astronomical. Small brands with low advertising budgets can launch a podcast with few costs, and improve production as reach expands. Getting the best “bang for your buck” is the name of the game in marketing through podcasts, which is their specialty. 
  1. Boost traffic: Linking your website through podcast descriptions and on social media can help boost website traffic. Podcast apps and platforms allow creators to provide direct links to their company’s websites, which often directly correlate with online traffic. The more people who are visiting your site; the better. 

Launching a podcast may not seem like a serious marketing strategy, but there are a number of Fortune 500 companies who would disagree. Companies big and small, from billion dollar companies to startups are utilizing branded podcasts to create brand awareness, generate leads, boost website SEO and more. 

Modern Stoa Podcast Launch Consultation

Podcast Launch

Starting a Podcast is one of the most impactful decisions you can make for your career, relationships, and personal growth. Though the tools have made the process easier, building a podcast you love and will do for years is incredibly hard. Here at Modern Stoa Launchpad, we have systemized the process to bring you from ideation through the creation and to realize your podcast’s potential. Here you will find helpful content and tips for launching, growing, and enjoying your podcasting experience.