How to Use Podcast Clips to Grow Your Audience
With millions of podcasts competing for listeners’ attention, standing out in the crowded space can be challenging. Producing high-quality content is just one part of the equation—getting that content in front of the right audience is the real challenge. Listeners today have more choices than ever, and their attention spans are getting shorter. So, how can you attract new listeners and keep them engaged?
One effective strategy is leveraging podcast clips—short, engaging snippets that offer a preview of your full episodes. These clips serve as a gateway, enticing potential listeners by showcasing the most compelling moments from your podcast. Instead of expecting a new audience to commit to an entire episode right away, you provide them with bite-sized content that sparks curiosity and encourages further exploration. Below are the reasons why podcast clips matter:
1. They Capture Attention Quickly
In the digital age, the average person’s attention span is shrinking. With a near-endless stream of content available, people are less likely to dive into a full podcast episode unless something grabs their interest immediately. Podcast clips act as teasers, offering a quick, engaging glimpse into your show.
Insight: Studies indicate that videos under two minutes tend to receive the highest engagement rates. By creating short, impactful clips, you can hook potential listeners before they scroll away.
2. They Extend Your Content’s Lifespan
Every podcast episode requires significant effort—from planning and recording to editing and distribution. By repurposing key moments into shareable clips, you increase the visibility of each episode beyond its initial release. These snippets can be posted on various platforms, extending the reach of your content over time.
Insight: Social media posts featuring video content receive up to ten times more engagement than text-only posts. By sharing podcast clips across Instagram, TikTok, YouTube, and other platforms, you significantly boost your show’s discoverability.
3. They Align with Modern Content Consumption Trends
Short-form video content is dominating the digital landscape. Platforms like Instagram Reels, TikTok, and YouTube Shorts have transformed how people consume media—favoring brief, engaging content that can be watched on the go. Podcast clips fit perfectly into this trend, making them an ideal tool for attracting new listeners.
Insight: A vast majority of marketers—95%—agree that short-form videos are the most effective type of social media content. By adopting this format, podcasters can tap into a growing audience that prefers quick, engaging content.
In an era where content is consumed faster than ever, podcast clips are a powerful tool to boost your show’s visibility and engagement. By strategically creating and sharing short-form video snippets, you can attract new listeners, retain existing audiences, and maximize the impact of every podcast episode. If you haven’t already started using podcast clips, now is the perfect time to integrate them into your strategy!
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Why Podcast Editing is Important: Elevate Your Content with a Professional Touch
In today’s digital landscape, podcasts have become a powerful medium for connecting with audiences. But creating a podcast isn’t just about recording audio – it’s about crafting a story that resonates with listeners. This is where podcast editing comes into play. Let’s dive into why podcast editing is essential and how working with a professional editing team can transform your show.
Enhance Listener Engagement
Keeping your audience engaged in a world full of distractions is no small feat. Well-edited podcasts make all the difference by eliminating awkward pauses, background noise, and repetitive content. With clean audio, natural pacing, and thoughtful transitions, you’ll create a seamless and captivating listening experience that keeps your audience coming back for more.
Boost Your Brand Image
Your podcast represents your brand, and every episode reflects your commitment to quality. Professional editing ensures your content sounds polished and professional, helping you build trust and authority in your niche. Whether you’re sharing industry insights, hosting interviews, or telling compelling stories, a well-edited podcast elevates your credibility and leaves a lasting impression.
Improve Discoverability
In a crowded podcasting space, standing out can be challenging. Search engines and podcast directories favor high-quality, engaging content. Professional editing can improve your episode’s audio quality, making it more enjoyable and shareable, which can lead to better reviews and higher rankings. Adding clear episode titles, descriptions, and tags further increases your discoverability.
Communicate Your Message Clearly
Clear communication is essential for connecting with your audience. Podcast editing allows you to remove distractions, clarify complex points, and even add effects or music that enhance your storytelling. Whether you’re delivering educational content or entertaining your listeners, editing ensures your message is easy to understand and impactful.
Increase Listener Retention
Retaining listeners is just as important as attracting them. A well-edited podcast keeps your audience engaged from start to finish, increasing the likelihood they’ll subscribe and listen to future episodes. By maintaining a consistent, high-quality standard, you build loyalty and grow your community of listeners.
Drive Monetization Opportunities
High-quality podcasts attract sponsors, advertisers, and partnerships. When your content is well-edited, it’s easier to pitch to potential collaborators and demonstrate your professionalism. This can open doors to monetization opportunities, helping you turn your podcast into a revenue-generating venture.
Whether you’re new to podcasting or a seasoned creator, investing in professional podcast editing can elevate your content and help you stand out. By enhancing engagement, improving audio quality, and saving time, you can focus on building connections with your audience and growing your platform.
If you are interested in professional podcast editing go to Modernstoa.co/radioroom
Podcast Studios: Decoding the Choice Between Professional Setups and DIY Spaces
In the ever-evolving world of content marketing, podcasts have emerged as a powerful tool for businesses. With nearly 40% of podcast listeners reporting that they’ve purchased a product or service after hearing about it on a podcast, this medium is more than a passing trend—it’s a game-changer. But before you hit the record button, there’s one major decision to make: should you invest in a professional podcast studio or stick to a budget-friendly DIY setup? Your choice will shape the quality of your recordings, influence your audience’s perception, and ultimately impact the success of your podcast. Here’s a breakdown to help you decide.
The Case for Professional Podcast Studios
For businesses aiming to establish authority, build a loyal audience, and attract advertisers, a professional podcast studio is often the best route. These purpose-built spaces offer an array of benefits:
1. Exceptional Sound Quality
Professional studios are designed with acoustics in mind. From advanced soundproofing to precision-calibrated microphones, every element ensures crystal-clear audio. No more worrying about echo, background noise, or inconsistent sound levels.
2. Tailored Design and Functionality
Professional studios can be customized to reflect your brand. Whether it’s integrating your logo into the backdrop or creating a layout that accommodates multiple hosts and guests, these spaces elevate your production value.
3. High-End Equipment
From studio-grade microphones to multi-track recording interfaces, professional setups include equipment that can handle complex recording needs, ensuring a polished final product.
4. Credibility and Marketability
A professional studio not only enhances the listener’s experience but also instills confidence in potential advertisers. The polished production signals professionalism, making it easier to attract sponsorships.
5. Scalability
Whether you plan to host solo shows, panel discussions, or live-streamed episodes, professional studios provide the flexibility to grow with your vision.
The DIY Studio Option: A Budget-Friendly Start
For individuals or small teams testing the waters of podcasting, a DIY studio can be an accessible and practical choice. While it won’t match the quality of a professional setup, it’s a great starting point. Here’s what you get:
1. Affordability
DIY studios require minimal investment. With basic equipment like a USB microphone, a laptop, and headphones, you can start recording without breaking the bank.
2. Ease of Setup
Turning a spare room or even a closet into a recording space doesn’t take much time or expertise. Simple soundproofing techniques, such as adding rugs or foam panels, can improve audio quality on a budget.
3. Opportunity to Experiment
Not sure if podcasting is for you? A DIY setup allows you to experiment with the medium before committing to a larger investment.
4. Personalized Approach
While it lacks the polish of a professional studio, a DIY setup offers the freedom to customize your space to fit your personal style and preferences.
Key Considerations When Choosing Your Setup
Before making your decision, assess these factors:
1. Your Goals
Are you podcasting as a hobby or as part of a larger marketing strategy? For hobbyists, a DIY setup may suffice. For businesses, however, a professional studio can help align your podcast with your brand’s image and goals.
2. Your Budget
A DIY setup can cost a few hundred dollars, while professional studios often require an upfront investment of thousands. However, the long-term benefits—from superior audio quality to advertiser appeal—may outweigh the initial cost.
3. Your Workflow
How many people will be recording at once? What type of content will you produce? Complex formats with multiple hosts or guests benefit from the advanced capabilities of a professional studio.
4. Your Audience’s Expectations
A poorly produced podcast can drive listeners away. If your target audience expects high-quality content, a professional studio may be the best way to meet their standards.
Conclusion
Both professional podcast studios and DIY setups have their merits, but they cater to different needs. For casual podcasters or those testing the format, a DIY studio offers a low-cost, low-risk entry point. For businesses or brands aiming to leverage podcasting as a marketing tool, investing in a professional studio is a strategic move that pays off in quality, credibility, and growth potential. Need guidance in building the perfect podcast studio? Reach out to industry experts who can design and deliver a space tailored to your needs. Whether it’s a high-end professional studio or a functional DIY setup, the right approach will set the stage for your podcast’s success.
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Top 5 Reasons to Record Your Podcast in a Professional Studio
Podcasting has taken the world by storm, with creators producing diverse content that reaches millions of listeners globally. While at-home setups can get the job done, there’s no substitute for the quality and professionalism of a dedicated recording studio. Whether you’re just starting or looking to elevate your podcast, here are the top five reasons why recording in a professional studio is a smart move.
1. Unparalleled Sound Quality
Great audio can make or break your podcast, and professional studios are designed with this in mind.
- State-of-the-Art Equipment: Studios are equipped with industry-standard microphones, audio interfaces, and preamps that capture your voice in pristine detail. This results in a polished, professional sound that’s hard to achieve at home.
- Acoustic Perfection: With soundproof walls and acoustic treatments, professional studios eliminate background noise, echo, and reverb, creating a controlled environment for crystal-clear recordings.
- Noise Isolation: From loud neighbors to traffic noise, home recordings are vulnerable to interruptions. Studios ensure your sound remains focused and free of distractions.
The result? A professional audio experience that keeps your audience engaged and enhances your podcast’s reputation.
2. Access to Experienced Sound Engineers
Behind every great podcast is a sound engineer who ensures everything runs smoothly.
- Technical Expertise: Sound engineers handle equipment setup, mic adjustments, and sound mixing, so you don’t have to. They ensure every element of your podcast is optimized for clarity and balance.
- Creative Input: Many engineers offer creative suggestions, such as choosing the right background music, refining your intro/outro, and adding sound effects for impact.
- Time-Saving: Editing audio is a time-consuming task. Professional engineers streamline the process, delivering a polished episode faster than most podcasters could manage on their own.
Their technical and creative input takes your podcast to the next level, saving you time and elevating your final product.
3. A Distraction-Free, Creative Space
Recording at home comes with countless interruptions—ringing phones, barking dogs, or household chores. A professional studio eliminates these distractions.
- Dedicated Environment: Studios offer a space solely for creating. This focus allows you to fully immerse yourself in the recording process, delivering your best content.
- Enhanced Creativity: Many studios are designed to inspire, with comfortable seating, ambient lighting, and professional tools that encourage creativity and confidence.
- Collaborative Opportunities: Hosting guests? Studios provide the perfect space for in-person interviews, fostering real-time collaboration and spontaneous ideas that enrich your podcast.
A studio helps you stay in the zone, ensuring every recording session is productive and stress-free.
4. Reliable Equipment and Backup Systems
Professional studios take the stress out of technical hiccups, offering reliable equipment and contingency plans for any situation.
- Top-Tier Gear: Studios feature high-quality microphones, mixing consoles, and headphones that are routinely maintained and calibrated for peak performance.
- Backup Solutions: From duplicate recording systems to uninterrupted power supplies, studios ensure your session won’t be derailed by technical issues.
- Consistency: With professional-grade equipment, you can expect the same exceptional quality for every episode—something that’s difficult to achieve with a home setup.
This reliability allows you to focus on content creation, knowing the technical side is in expert hands.
5. Elevated Professionalism and Brand Credibility
Recording in a professional studio doesn’t just improve your sound—it enhances your podcast’s overall credibility.
- Professional Perception: High-quality audio signals to listeners and potential sponsors that you take your craft seriously, increasing their trust in your brand.
- Attracting Sponsorships: Brands are more likely to partner with podcasts that demonstrate professionalism and consistent production values.
- Building Loyalty: Listeners notice when your content sounds polished and professional, making them more likely to return for future episodes.
Investing in a professional studio is an investment in your podcast’s success and reputation.
Take Your Podcast to the Next Level
While a home studio may seem convenient, recording in a professional studio offers unmatched benefits in quality, efficiency, and brand image. From superior sound to expert engineering, professional studios provide the tools and environment you need to create engaging, top-tier content.
Whether you’re looking to captivate listeners, attract sponsors, or simply streamline your workflow, a professional studio can be the game-changer your podcast needs. Ready to elevate your podcast? Book your first session today and experience the difference for yourself! Modernstoa.co/radioroom
Unlocking Success in Podcasting: Why a Podcast Consultant is Key for Your Podcast Launch
Embarking on a new podcast journey? Your to-do list may seem endless – conceptualizing a compelling podcast, crafting engaging content, managing technical aspects like recording and editing, and not forgetting podcast advertising, SEO, and more. Considering the extensive list of responsibilities, many podcasters are recognizing the value of podcast consulting during their podcast launch phase. Here’s why:
An Investment Towards Success
Engaging a podcast consultant during your podcast launch isn’t an expense; it’s an investment. A successful podcast launch can set the trajectory for your podcast, saving you potentially months or even years of time and energy. A podcast consultant, with expert guidance, helps you bypass common mistakes, ensuring you nail it right from the start. Their assistance can accelerate your growth, helping you reach your podcasting goals much faster than if you were to do it alone. When viewed in this light, the cost of a podcast consultant pales in comparison to the potential time savings and the head start you gain in the competitive podcasting arena.
Podcast Consulting: Offering Expertise and Industry Insight
Podcast consultants bring a treasure trove of knowledge, experience, and industry insights to your table. They understand the finer details of podcasting and can guide you on best practices, innovative trends, and potential pitfalls. This expert advice can help refine your podcast concept, ensuring it’s ready for a successful podcast launch.
Strategic Planning with a Podcast Consultant
Creating a podcast involves more than just making content. A successful podcast launch requires strategic planning, defining the target audience, streamlining the content, determining the launch schedule, and more. Here’s where a podcast consultant shines – assisting with formulating and executing this strategic plan, aligning it perfectly with your overarching goals.
Technical Assistance
The world of podcasting involves numerous technical complexities, from setting up recording equipment and editing software to managing RSS feeds and hosting platforms. A podcast consultant can be a valuable asset, providing essential technical guidance and support, saving time and reducing stress.
Monetization Strategy: Leverage Podcast Consulting
Planning to monetize your podcast? A podcast consultant can provide priceless advice. They can guide you through various monetization strategies, including sponsorships, podcast advertising, donations, or premium content, and help you choose the approach that aligns best with your content and audience.
In conclusion, hiring a podcast consultant during your podcast launch phase is indeed an investment, but the returns can be substantial. Whether it’s through industry insight, strategic planning, technical assistance, podcast advertising expertise, monetization guidance, or time-saving, a podcast consultant can turn your podcast launch from a daunting task into a streamlined, exciting journey to success. If you’re interested in a podcast consultant or monetizing your podcast be sure to check out the “Work With Us” tab of our website.
How to limit costs and utilize free tools to start a podcast with a low budget
Podcasting is a great way to share your ideas, thoughts, and expertise with the world. However, starting a podcast can be daunting and expensive, especially if you don’t have a lot of experience or equipment. Luckily, there are plenty of free or cheap services that beginning podcasters can use to limit costs.
First, let’s talk about recording and editing your podcast audio. One of the most popular and powerful audio editing software out there is Adobe Audition, but it can be quite expensive for beginner podcasters. Instead, you can use free software like Audacity or GarageBand, which are both user-friendly and offer basic audio editing capabilities. Audacity is a great choice for Windows and Linux users, while GarageBand is ideal for Mac users. These programs are easy to learn and allow you to record, edit, and mix your podcast audio without breaking the bank.
Next, let’s discuss hosting your podcast. Podcast hosting is the process of storing and distributing your audio files so that they can be accessed by listeners from various podcasting platforms. Hosting requires budgeting and planning, but fortunately, there are free and low-cost options available. One of the most popular free hosting platforms is Anchor, which is owned by Spotify. Anchor provides a user-friendly platform that allows you to create, distribute, and monetize your podcast without any hosting fees. It also offers a variety of tools and resources, including analytics and marketing tools, to help you grow your audience and make your podcast more discoverable.
Now, let’s move on to equipment. While it’s true that a good microphone can make a huge difference in the quality of your podcast, you don’t need to spend a lot of money on fancy equipment to get started. In fact, your smartphone can be used as a recording device if you download a voice recording app like Voice Memos (iOS) or Smart Voice Recorder (Android). Of course, if you’re serious about podcasting and want to upgrade your equipment, you can invest in a quality USB microphone like the Blue Snowball or the Samson Q2U, both of which are affordable and offer good sound quality.
In terms of scheduling and organizing your podcast content, free project management tools like Trello or Asana can be very helpful. You can use these tools to create a content calendar, collaborate with co-hosts and guests, and keep track of your podcast episodes and topics. Additionally, you can use free social media management tools like Hootsuite or Buffer to promote your podcast on various social media platforms without spending money on ads.
Lastly, let’s talk about graphic design. Having eye-catching podcast artwork is essential for attracting listeners and making your podcast stand out from the crowd. If you’re not a graphic designer, creating artwork from scratch can be difficult and time-consuming. However, there are free graphic design tools like Canva that can help you create professional-looking podcast artwork with ease. Canva offers a wide range of customizable templates, graphics, and fonts that you can use to create a visually appealing cover art and promotional graphics for your podcast.
You don’t need to break the bank to start a quality podcast. By using free or low-cost services like Audacity, Anchor, Trello, and Canva, you can limit your costs and still produce a podcast that sounds great and looks professional. Additionally, it’s important to remember that podcasting is a journey, and you don’t need to have all the equipment or software upfront. As your podcast grows and you gain experience, you can gradually upgrade your equipment and invest in more advanced software. The most important thing is to focus on creating quality content that engages your audience and provides value to them. With the right mindset, tools, and resources, you can start podcasting without breaking the bank and enjoy the journey of creating and sharing your unique voice with the world.
B2B Podcasts: What are they and why are they important for advertisers?
B2B podcasts are a type of podcast that caters to the business-to-business (B2B) market. They are typically designed to inform and educate business professionals about trends, best practices, and strategies related to their industry or niche.
These podcasts are hosted by experts in their respective fields or industries and offer insights, interviews, and discussions on various topics. They are often used as a tool for businesses to stay updated on industry news, learn new skills, and gain inspiration for their own business strategies.
If you’re reading this blog you likely know who Gary Vaynerchuck, aka GaryVee, is but you may not know about his podcast. The GaryVee Audio Experience is a prime example of just how big the B2B market has become. Vaynerchuck’s loyal followers can tune in to hear directly from one of the brightest business minds about how to utilize social media trends, invest and more. After thousands of episodes, business savvy listeners continue to tune in every episode.
B2B podcasts also provide a unique opportunity for businesses to advertise their products or services to a targeted audience. Podcast listeners are typically highly engaged, with research showing that over 80% of podcast listeners tune in for at least the majority of an episode. This means that businesses can reach a captive audience that is actively seeking out information related to their industry.
One of the main advertising opportunities provided by B2B podcasts is sponsorship. This involves businesses paying to have their brand mentioned at the beginning or end of a podcast episode, or even having their product or service featured in the content of the podcast itself. Sponsorship deals can be highly effective because they allow businesses to align themselves with the authority and credibility of the podcast host, which can lend legitimacy to their brand.
Another advertising opportunity provided by B2B podcasts is the use of targeted ads. This involves creating ads that are specifically tailored to the interests and needs of the podcast audience. For example, if the podcast is about marketing strategies, a business could create an ad that promotes a marketing tool or service that is directly relevant to the audience’s needs. Targeted ads can be especially effective because they are more likely to resonate with the audience and lead to conversions.
Overall, B2B podcasts provide a valuable platform for businesses to reach a targeted audience and build brand awareness. By sponsoring or advertising on these podcasts, businesses can tap into the engaged and captive audience that podcasts attract, while also benefiting from the credibility and authority of the podcast host. As the popularity of podcasts continues to grow, B2B podcasts are becoming an increasingly important part of the marketing mix for businesses looking to reach a professional audience.
How Entrepreneurs Are Using Podcasts to Build Businesses
Digital mediums of expansion for businesses have become a massive tool for nearly all industries. Social media, SEO, email marketing, content creation and podcasts are just a few of the countless ways entrepreneurs are building businesses from the ground up. Podcasting itself has become a business, and entrepreneurs use them to learn, collaborate and monetize. Here are 5 ways entrepreneurs are using podcasts to grow their businesses.
- Building their brand: Entrepreneurs can use their podcasts to build their brand by showcasing their expertise, sharing their story, and discussing topics related to their industry. By providing value to their listeners, entrepreneurs can position themselves as authorities in their field and increase their brand visibility.
- Establishing thought leadership: Podcasts can be a powerful tool for establishing thought leadership. Entrepreneurs can share their insights, ideas, and opinions on topics relevant to their industry, positioning themselves as experts and thought leaders. This can help increase their credibility, attract new customers, and build a loyal following.
- Engaging with their audience: Podcasts can help entrepreneurs engage with their audience and build a community around their brand. By creating content that resonates with their target audience, entrepreneurs can build a loyal following and foster meaningful connections. This can lead to increased customer loyalty, word-of-mouth referrals, and a stronger brand reputation.
- Generating leads and driving sales: Podcasts can also be a powerful tool for generating leads and driving sales. By promoting their products or services on their podcast, entrepreneurs can reach a highly engaged audience who are already interested in what they have to offer. This can help increase conversions and drive revenue growth.
- Networking: Hosting a podcast can also provide entrepreneurs with opportunities to connect with other entrepreneurs, industry experts, and thought leaders. By featuring guests on their podcast, entrepreneurs can build relationships and expand their network. This can lead to new business opportunities, collaborations, and partnerships.
Entrepreneurs on Fire 
SEO- Valuable Tool for Podcasters
The podcast industry relies on symbiotic relationships. Podcasters rely on brands for advertising revenue, and brands rely on podcasters to reach new audiences and expand awareness. This relationship breeds competition, which makes succeeding in today’s industry difficult, but there are effective ways to gain an edge. SEO is one of the best of these strategies. SEO (Search Engine Optimization) is the process of optimizing your website or content to rank higher in search engine results pages (SERPs), and it can be used to improve the visibility and discoverability of your podcast. Below we will cover some basic functions of SEO that you can use to boost engagement and revenue.
Keyword research
Keyword research is the process of identifying the words and phrases that people use to search for content related to your podcast. By identifying the keywords that are relevant to your podcast and including them in your titles, descriptions, and show notes, you can improve your chances of ranking higher in search engine results pages.
To perform keyword research, you can use tools like Google Keyword Planner or Ahrefs to find keywords related to your podcast. Once you have identified the relevant keywords, make sure to include them in your podcast’s metadata, such as the title, description, and tags.
Optimize your podcast’s title and description
Your podcast’s title and description are crucial in attracting listeners and ranking higher in search engine results pages. Your title should be descriptive and include relevant keywords. Similarly, your description should be engaging, informative, and include the main keywords that you want to rank for.
Here we can see Modern Wisdom’s title and description page. To learn more about working with them, visit Modern Wisdom Podcast Page – Modern Stoa.
When writing your podcast’s title and description, keep in mind that they should be concise, clear, and easy to understand. Avoid using jargon or complex language that might confuse your audience.
Use show notes
Show notes are a summary of your podcast episode that provides additional information to your listeners. They are also an excellent opportunity to include additional keywords related to your podcast.
This is an example of show notes for an episode of the Drinkin’ Bros Podcast. It tells what the podcast is about in short, descriptive sentences. Learn more about Drinkin’ Bros here Drinkin’ Bros Podcast Page – Modern Stoa.
When creating show notes, make sure to include a summary of the episode, relevant links, and a list of the main topics covered in the episode. Additionally, including timestamps and transcripts in your show notes can help improve the accessibility and searchability of your podcast.
Submit your podcast to directories
Submitting your podcast to directories like Apple Podcasts, Spotify, and Google Podcasts can improve your podcast’s discoverability and increase your audience. These directories are search engines themselves, and by including relevant keywords and metadata in your podcast’s submission, you can improve your chances of ranking higher in their search results.
Build backlinks
Backlinks are links from other websites that point to your podcast. They are important for SEO because they signal to search engines that your content is valuable and trustworthy. To build backlinks, you can reach out to other podcasters, bloggers, or websites in your niche and ask them to link to your podcast.
In conclusion, SEO can be a powerful tool for podcasters to improve the visibility and discoverability of their podcast. By performing keyword research, optimizing your podcast’s title and description, using show notes, submitting your podcast to directories, and building backlinks, you can increase your audience and grow your podcast’s reach.
Why all brands should consider launching a podcast
Branded podcasts are a form of product and service promotion that involves creating and broadcasting original audio content that is owned and operated by an organization, company or brand. Ebay, Microsoft, and even McDonald’s have branded podcasts. The majority of podcasts began as individual content creators talking about their interests, experiences and telling stories, but the industry has evolved. Companies have begun to see the benefits of branded podcasts, and we are even seeing brands bring on creators solely to host podcasts for them. Barstool Sports utilizes a number of podcasts across their platforms to cover a wide range of topics for their followers. There are a number of benefits to launching a branded podcast. With the rapidly growing nature of the industry, waiting to join the trend could be costly.
Here are a few of the many benefits.
- Reach: Branded podcasting provides an opportunity to reach a large and highly engaged audience in a cost-effective and direct way. Podcasts can be a supplementary way to expand a company’s reach, or they can be the foundation for building brand awareness and targeted customer base. “Rise and Grind” was a podcast created by ZipRecruiter. Successful businessman Daymond John talks with entrepreneurs to help attract listeners and expand ZipRecruiter’s digital reach.
- Engagement: Podcasts are more engaging than other media types and often lead to longer listens, which increases brand exposure and drives real results. Podcasts are one of the most recalled formats of marketing and advertising, largely attributed to the listener demographic.
- Cost: Podcasts tend to be relatively inexpensive to produce and distribute and can pay dividends in terms of brand awareness, visibility, and audience engagement. Although production presents upfront costs, the return on investment for a successful podcast can be astronomical. Small brands with low advertising budgets can launch a podcast with few costs, and improve production as reach expands. Getting the best “bang for your buck” is the name of the game in marketing through podcasts, which is their specialty.
- Boost traffic: Linking your website through podcast descriptions and on social media can help boost website traffic. Podcast apps and platforms allow creators to provide direct links to their company’s websites, which often directly correlate with online traffic. The more people who are visiting your site; the better.
Launching a podcast may not seem like a serious marketing strategy, but there are a number of Fortune 500 companies who would disagree. Companies big and small, from billion dollar companies to startups are utilizing branded podcasts to create brand awareness, generate leads, boost website SEO and more.