The Power of Host-Read Ads: 6 Reasons They Are Effective
In the ever-evolving world of digital marketing, one form of advertising stands out for its personal touch and authenticity - host-read ads. Today, we'll delve into why host-read ads are so effective and how they are revolutionizing the marketing landscape. 1. ...
Youtube: A valuable tool for podcast growth
The power of digital media for podcasters is growth opportunities. A variety of mediums to produce content is made readily and easily available by the expansive digital media world. One of the most important platforms for podcasters is Youtube. Youtube is tailored...
Don’t know how much to spend on your podcast ad campaign? Here are some important steps to take
Money makes the world go ‘round, especially in the advertising world. In competitive markets getting the most out of your investments requires a close look at budgeting and planning to determine how much to spend and where. In the podcast world, this involves careful...
B2B Podcasts: What are they and why are they important for advertisers?
B2B podcasts are a type of podcast that caters to the business-to-business (B2B) market. They are typically designed to inform and educate business professionals about trends, best practices, and strategies related to their industry or niche. These podcasts are hosted...
How Entrepreneurs Are Using Podcasts to Build Businesses
Digital mediums of expansion for businesses have become a massive tool for nearly all industries. Social media, SEO, email marketing, content creation and podcasts are just a few of the countless ways entrepreneurs are building businesses from the ground up....
Modern Wisdom sits down with “hardest man alive,” Aubrey Marcus talks with the NFL’s most interesting quarterback
In the hyper-competitive setting of the podcast world today, nailing big guests has become a necessity for success. From NFL stars to global figures, our podcast partners have provided their listeners with some of the most interesting stories from some of the most...
Podcast Research 101: 4 Tips for Quick and Easy Preliminary Research
There are over 500,000 active shows on Apple Podcasts alone (2021 Podcast Stats & Facts (New Research From Apr 2021) (podcastinsights.com). This includes podcasts in over 100 languages, tens of millions episodes, content created in dozens of countries and endless...
What advertisers consider when searching for the podcast that’s the perfect fit
The term perfect fit is often used to describe a couple who are happy together, a food combination that stands the test of time, or when you find the perfect pair of shoes. But in the podcasting world a perfect fit can be found between brands (advertisers) and...
What is a podcast advertising agency and how do they help?
When professional athletes are coming out of college and looking to get drafted, they frequently sign with an agent. This agent helps them find the best opportunities, gain publicity, get interviews and more. The agent helps set the athlete gain contracts in the...
Podcast Ad Campaign Analysis
Deciding which forms of advertising are best for a company often brings up questions about cost, conversion, reach and many other factors. Regardless of which form of advertising though, reflecting on the effectiveness of an ad campaign is crucial in determining how...